Mobile engagement becomes standard operating procedure
Mobile engagement is meaningful connectedness that organizations and brands create with and among their customers, prospects and employees using ever-present mobile phones and tablets. How present? More than a billion people own at least one mobile device. Smart phones now outsell cell phones. An estimated 375 million tablets will be sold in 2016, bringing to 760 million the total number of tablets that will be in use then. Clearly, if you seek meaningful engagement with your audience, you’ll be doing much of it via mobile device.
The word “mobile” describes not only the devices but also the lifestyle of the majority of your audiences. The ability to engage with your audience via their mobile device—wherever they happen to be—is critical. As you’ll see, it also becomes a game-changing opportunity for you.
Making mobile engagement meaningful for you, too
As your audience spends more time and does more things on mobile devices, many of the traditional methods of interacting with them will no longer be viable. Worse still, these outdated tools could be liabilities to organizations and brands that wait to make the transition to mobile in step with their audiences.
Mobile is changing everything, including the ways we stay in touch with what customers, prospects and community members are thinking. Consider the image you convey if you use a paper survey, for example, with someone accustomed to swiping a touch screen countless times a day: definitely not a meaningful way to engage with your audience.
Mobile technology allows marketers, researchers and employers to create real and meaningful mobile engagement in environments different from the traditional one in front of a desktop computer. Your consumers, prospects and employees are on the move—and they’re carrying powerful little computers that allow you to actually harness that mobility, and learn from it!Read more
Engagement via mobile provides real-time feedback
A mobile survey can create a meaningful mobile engagement for your customers, prospects or employees who appreciate being asked for their input. Using a mobile device makes getting this feedback convenient for them, but also allows you to solicit this feedback at opportune times. Namely, with mobile surveys, you can ask for input while people interact with your brand, while they’re at your event, or while employees are in a company meeting, training or retreat.
Imagine the quality of information you’ll get from an event attendee who gives you that feedback during the event. Employees in a mandatory training workshop can provide instant feedback about the quality of the trainer and can even be quizzed about what they’ve learned. When respondents are finished taking the mobile survey or quiz, their input is uploaded instantly, allowing you to see, analyze and make decisions in real-time.
A powerful mobile engagement tool that’s simple to create
Survey Anyplace is the first survey tool created specifically for mobile engagement. Our professionally designed templates are optimized to load quickly on any mobile device, and can be 100% branded during the easy online survey or quiz creation process. Because the tool resides online, there is never an app for respondents to install. Plus, anyone with a laptop or desktop computer can also easily access and interact with your survey. Your mobile survey or quiz can be loaded onto a tablet for offline use, too, allowing you to engage with people one-on-one without Internet access. The results collected offline are uploaded instantly the next time the tablet connects to the Internet.
Survey Anyplace mobile surveys can be created in minutes online. Using a logo you upload, the survey automatically incorporates your brand into the design. You can add other colors and graphic elements as well. To increase the engagement with your mobile audiences, each question can feature a photograph, video, audio file or other graphic element. When you’re finished creating your survey, you’ll be given a unique URL and QR code. Print either on product packaging, store or event signage, or project onto screens during events as an easy invitation to smartphone and tablet owners to take your survey and provide their input.
Foster engagement in any venue
Mobile survey results are uploaded instantly, to a password-protected page you can use to monitor, analyze and make real-time decisions. Event organizers use this access to in-the-moment guest feedback to gauge the event’s effectiveness at meeting participant expectations. If a problem is revealed, organizers can make on-the-fly corrections, leveraging mobile engagement to not only improve their customers’ current experience, but also to improve future events.
At exhibitions, visitors can be enticed with mobile surveys and contests to increase booth traffic and lead generation. Exhibitors can get feedback about prototypes or new models; they can ask attendees to name a new product and express their intent to purchase.
Consumer product companies can now engage customers on product packaging, for instance, to solicit comments or concerns in a manner that feels more immediate than waiting on hold for a customer service rep. Their personal feedback is immediate, effortless and convenient. For the company, providing this modern engagement with consumers not only can reduce expenses, but it strengthens the brand image and reinforces the customer relationship to the consumer—critical differentiators in highly competitive markets.
For corporate training departments and educational institutions, the possibilities are endless – from a brief course test and quick opinion capture to efficient administrative information gathering. “Survey Anyplace is a great tool for anyone who needs to gather information from a group of people,” says Shel Gatto from AppAppeal.com. “The application is ideal for businesses and educational institutions who want to use their own branding as well as individuals working on personal projects.”
Sales managers deploy mobile engagement throughout the sales channel using mobile surveys, questionnaires, quizzes and checklists. In a guided selling approach, sales reps use results from a quick and informal mobile survey to propose solutions that fit the specific needs the individual customer or prospect just identified. Mobile surveys and checklists can be used to evaluate the effectiveness and comprehension of a new rollout or promotion. During training, mobile surveys can instantly and easily quantify the knowledge of sales teams, resellers and retailers about product offering as well as provide competitive insights.
Mobile engagement best practices
One of the hallmarks of mobile engagement is creating a compelling reason for your audience wants to interact with your brand. Put yourself in your audience’s shoes: what would it take for you to do what you’ll be asking of them? Keep these rules of thumb in mind as you contemplate an engagement with prospects, customers or employees using a mobile survey:
- Entice them with a contest! Everyone likes the thought of winning something. Think of what would motivate your audience, and create a contest or sweepstakes that will compel them, with a prize they’ll perceive as valuable. It’s a great investment into the data you need.
- Tell them why you’re asking for what you’re asking. They’ll appreciate being asked when they know how their information is going to be used.
- Use short, well-worded questions. A few, easy to read through questions, we short, well-worded answers are ideal to get the narrowly defined information any one survey should attempt to collect. And remember, you can combine question types, too. So use easy-to-answer multiple-choice questions when you can, and only ask open-ended ones where you really need qualitative information you can’t reduce to a few choices.
- Consider the situation in which you’ll be asking for someone to complete the survey. Busy, noisy exhibition space? Keep it very short. Captive audience at the end of a training session? You can elaborate more, but still don’t want to use more than 8 – 10 questions. Changing your mobile survey is as simple as it was to create it, so you can make sure your engagement efforts are appropriate for the time and place.