No one could argue very convincingly that mobile isn’t one of the most disruptive, transformational factors in business today. Consumers are armed 24/7 with ever more powerful smartphones and tablets. But most aren’t dying to download an app you paid handsomely to develop.
Paper surveys have probably been around since papyrus. We’ve always been interested to know what others were thinking, right? We’ve all seen the surveyors at the grocery store, armed with clipboard, pen and paper form, intercepting folks lugging bags out to their cars to ask about products and services. In-home surveys came via parcel post, in over-stuffed envelopes with any manner of surveys, from private businesses to the city collecting opinions about new urbanization plans.