Branding and content marketing: ingredients for a strong brand
Did you know that every second, about 60 hours of video content is uploaded on YouTube? And that there are about 2 million blog posts published every day? All of this online noise makes it more difficult to reach the right audience online. On top of that, people are becoming increasingly critical about the content […]
9 tips to create totally remarkable content
During all my encounters with content marketers, the same question kept popping up: how can I make my content stand out, make it more remarkable? In almost every industry, companies are investing heavily in content marketing. But as it turns out, all these companies are doing the same: creating some sort of FAQ page based […]
