10 list building strategies to skyrocket your newsletter sign-ups
E-mail is still one of the most effective ways to generate leads. But how do you make visitors leave their contact information? E-mail is, for many B2B companies, still of crucial importance to their online activities. According to the e-mail Benchmark 2017 of e-Village, 73% of respondents said e-mail marketing will become even more important. 33% of […]
Survey introduction examples that actually work
Writing a solid survey introduction is not a waste of time. You’ve created a survey and you need answers. Preferably without respondents going “NOPE” at seeing the word “survey” in their mailbox. It’s your one window to get in, create a feeling of sympathy and make people feel like “Mmkay, I want to help these […]
Customer Interaction: Get optimal results with the right amount of contact pressure
“Marketing Automation” is on everyone’s agenda these days. This usually translates directly into “sending automated emails with a personalized message”. These emails get sent based on a trigger from the target audience. It’s an additional channel to the more mainstream 1-on-1 solutions for customer interaction such as email, direct email, telephonic sales,… And then there’s still […]
7 years of Facebook advertising: Here’s what I learned
In the Summer of 2010, I launched my first Facebook advertising campaign. In comparison to today, you had very few options to choose from back then. But in seven years a lot has changed. During all those years, I have advertised rather heavily on Facebook. More recently, I also started analyzing advertising accounts of other […]
