How to implement quizzes in your marketing strategy
How to implement quizzes in your marketing strategy Are you thinking of adding quizzes in your marketing strategy, but don’t know if they are worth it? Quizzes have always been very popular in print media and on the web because the average consumer enjoys seeing the result they get in the end. Moreover, the average […]
Get better market insights by asking better questions
Again and again, brand and audience research manages to provide “information”, but little to no insight. Even more rarely it actually inspires to make useful adjustments. How come research still so often misses its point? And how do you put quality above quantity? Advertising guru David Ogilvy already noted in the 60s:“I notice increasing reluctance on the part […]
