3. Validate new ideas for content
While you can use customer feedback to generate new ideas for content, you can also use them for validating some product or content initiatives that you already have planned as well.
You should only be sending emails or making changes to your business is to provide value for your subscribers in some form. So if you’ve got a big product or content initiative that you’re planning, it could be a great idea to validate it through feedback from your subscribers.
This could save you a lot of time and investment if you find out it’s not relevant to your customers. It also gives subscribers a “stake” in the continued development of your business, which can foster more loyalty and engagement over time.
4. Educate readers on important topics
Many organizations use email marketing as a means of educating readers on important topics that relate to their product or niche. This could be an in-depth article about how to use a product or a simple list of FAQs related to the organization.
While emails with this content are pretty standard, they’re not particularly engaging for readers. You can change this though.
Instead of sending dry, static content in your emails, you can send your subscribers interactive content, like a quiz or survey. By creating fun quizzes that cover the topics you want to address, you can teach subscribers what you want them to know in a more interesting way.
Not only does this increase engagement with the content, but it also helps readers retain the information you’re teaching them because they’re learning in an active fashion rather than just passively reading.
The most important thing to keep in mind when you’re building out your email marketing strategy is that it’s an opportunity to build real relationships with your customers and subscribers. That means it shouldn’t just be a one-way communication black hole though — you need to take the opportunity to listen to your customers as well.
Following these tips will allow you to do just that. Surveys provide you with the perfect medium for learning more about your contacts to get the most out of your relationship and take your email marketing to the next level!