5. Ensure that Your Email is Useful
Only write to your clients, subscribers or prospective clients when you have something valuable or useful to tell them. People hate wasting time reading something that at the end it will have been of no use to them.
Also, do not write to them only when you need something from them, enquire if their last purchase was useful and if they require any assistance you are available.
Be like a real friend. Empathize with them and make readers feel like they are not alone and that you are on their side. Remember 86% of business professionals use email, use it well.
6. Put Yourself in Their Shoes
Before you write that email, ask yourself, if I was a consumer what would I want to be told by the business owner. Put yourself in your reader’s shoes to get an idea of what they want. Which words would discourage you from opening that email and which ones would make you eager to read it.
In turn, this will add that personal touches to your email making the reader feel like you are directly talking to them and that they are valued.
7. Promise Something Good
People want a little more than they have or want things to be better than they are. If your product or service will give your readers more than they already got, state it in the email.
It may make them happier, better at a business or in relationships, educate them or provide them with useful information to make them understand that. They will want to learn how to do it, making them read more of your email.
If you are giving a reward, running a promotion or giving out prizes, ensure that the readers know this. They may want to participate and win themselves something.
A recent study on email preferences showed that 67% of people are totally fine with exchanging their email address for an incentive like free shipping or a gift card, and 39% already just to receive future promotions.
Do not rely only on strict guidelines on how to write an email, try being different, experiment with various strategies and approaches to see how they work. When you stop following the set formula and write from your heart or become creative with your email, you will be surprised how many people might like it.
When you write using set rules, your email will sound like a thousand others out there and will bore your readers as they have already read one just like it.