We view today’s 3 billion mobile devices as 3 billion unique and powerful opportunities. These devices make it nearly effortless for their owners to offer feedback as they’re experiencing a product, service or event. We saw this phenomenon in the beta iteration of Survey Anyplace we built in 2011: a tablet-based quiz tool that quickly earned a worldwide user base of companies, universities and governments of every size.
Today, 66% of those asked said they would be willing to give their feedback. And 55% are even willing to provide content to a brand! We created Survey Anyplace to make it easy to leverage these 3 billion devices and their owners’ willingness to interact with you. The result? A never-before-imaged pipeline of insights available in real-time to organizations savvy enough to harness it.
People would rather take part in a conversation than in a survey
Mobile delivers deeper, previously inaccessible insights
The real time ability to collect in-the-moment feedback is a competitive advantage