Creative questionnaires work great to engage and build your audiences these days. By building authentic, playful and personal interactions with your respondents (in the shape of a quiz, a calculator, an interactive form, …) you will get more valuable data and insights in return.
So how come, when we take the time to build these lead-generating questionnaires, only 30% of collected leads get followed up?
A big hurdle in survey software is that it often takes a bit of time to get the collected data analyzed, sorted and then imported into the right marketing tools you’re using.
Lucky for us, there are easy integrations that will do that work for us!
In this article, you’ll find all the steps needed to set up such an integration.
Basics of the integration
The connection between ActiveDEMAND and Survey Anyplace is set up through Zapier, great for one-way data pushes!
Zapier is a trigger-based app that, as soon as a new trigger is logged, it will push all the necessary data to the connected database. In this case: As soon as a survey response is saved, it is automatically added to your ActiveDEMAND contacts list.