You can find all sorts of marketing content online. There is bad content and high-quality content. You can run into funny GIFs or 3000-word long blog post analysis.
You can find it all online because marketers are constantly trying to come up with things that resonate with the needs of their target audiences.
But even if you design an outstanding piece of content following state-of-the-art marketing principles, you won’t inspire huge interest unless you keep in mind one element: audience engagement. This is by far the most important aspect of digital marketing because it stimulates comments, shares, leads, and conversions.
If you want to make sure that your marketing efforts remain productive in the long run, you have to pay special attention to user engagement. In this article, we will show you 5 laws for everyone who wants to build engagement with their audience.
1. Ask a Question
The first audience engagement strategy is also the easiest – ask a question and wait for them to answer. It’s basically the most direct method to seek for their response. But it’s not all that simple.
First of all, you have to understand target audience before posting a question. It doesn’t involve only the basic traits like gender, age, and location. It is crucial to find out more about users’ ideas and feelings so as to match the question with their needs.
For instance, you certainly don’t want to ask a bunch of 50-something housewives about their favorite Batman movie. It is all about knowing your target group and posting questions they would really consider important and appealing.
If you need inspiration for social media inquiries, here are a few ideas:
- Emotional Qs: What’s your favorite high school memory?
- Know How Qs: How do you make a tasty apple pie?
- Choice Qs: Who is a better football player, Ronaldo or Messi?
- Controversial Qs: Do you think Donald Trump is out of his mind and why?
- Event Qs: Who’s coming to the Heineken party tonight?
Besides posting questions, you need to answer back to your followers as well. Social media engagement is all about interactions, so you need to stay alert and respond to user comments.
This way, you don’t only show appreciation for their answers but also extend the conversation, making it even more popular and interesting.