Articles by George Mathew

George Mathew
George is a freelance writer who blogs at Over the past 8 years he’s worked with brands like CrazyEgg.

Your Guide To Guided Selling

A vast trove of choices may seem like a good thing. The more the merrier, right? This isn’t necessarily so. Choices confuse prospects. It’s a torture going through so many products to finally choose one. That’s where guided selling comes in.  …