Articles by Israe Rhimi

Israe Rhimi
A marketing student who's having the best of both worlds - by creating great content while exploring the digital world.

How to create compelling assessment questions

Assessments are a great way to engage with your target audience. Research has shown that they can generate twice as many conversions as static content . However, this is only possible when the assessment itself is built out of awesome and thoughtful questions.…

17 Great Examples of Quiz Landing Pages

Quizzes and assessments are increasingly used for lead generation nowadays. A CMI study revealed that 79% of marketers plan to use more interactive content including quizzes and assessments. What makes interactive content so attractive is its ability…