It’s never been easier to create content for your audiences and strike up a conversation.
… But no matter how much content you produce, it’s still a challenge to make sure that the right person finds the right piece of information. You want to make sure that your audience sees the value you can offer. Preferably without having to build long, complex funnels, but with the ease of an all-in-one tool.
It’s especially difficult if you have to do this without getting face to face and asking what they’re looking for. Right?
Assessments allow you to create personalized content
The “asking questions” part can easily be tackled by assessments and quizzes. They are among the most successful types of interactive content and manage to generate 2 times more conversions compared to static content (such as blog articles or regular forms).
Assessments (which can be anything from an HR or management-assessment to a marketing quiz or calculator) allow you to add personalized, extra value in a simple setup:
1. A person answers a “smart” assessment (which asks follow-up questions based on previously given answers). 2. The assessment calculates what pre-defined segment the respondent belongs to. 3. The outcome/result of the questionnaire is specially created for that segment, making it highly relevant and personal.
Try this management assessment example to see how it works:
Add even more value with a personal report: Automate PDF Creation
Assessments are a great start. But there is more you can give in return to increase the value of your content.
The cool thing about these questionnaires is that you can set up an automatic PDF generator that sends additional, personalized content in the shape of a report to the respondent, based on the answers they gave. And that you can set it up in the same tool as you started out with for your assessments.
Such a personalized assessment report with recommendations, that feels like it was written by a consultant, really gives the content a higher perceived value.
If you hadn’t tried the example assessment yet, give it a go now to download a PDF report example from the download button in the last screen.
Tip: Sending a report via email allows you to start up a conversation afterwards, where you can discuss aspects of the report. But if you want to offer an anonymous assessment, consider adding a “Download PDF”-button on the end screen.
What makes PDF reports and assessments a winning combination?
Did you know that personalization can reduce acquisition costs as much as 50%? It can lift revenue by 5 to 15% and increases the efficiency of marketing spend by 10 to 30%. (McKinsey & Company)
Your audience (and consumers in general) place a high value on being acknowledged as an individual. They have increasingly come to expect a personalized customer experience. Personalization can be seen as one-to-one marketing in the truest sense — one brand speaking directly to one customer.
In short, what the assessment does is using customer information so that, in a PDF report, specific services, offers or highly relevant insights become highlighted accordingly.
There are benefits for:
Your audience (assessment taker)
Respondents take assessments to reaffirm an idea they already had or points out the best solution to their problem.
Based on the first point, personalized advice through a PDF report increases that affirmation with additional content, adding extra value.
PDF reports that are automatically personalized filter out unnecessary information. For example, if you offer a 100 marketing tips, that’s great! But I’m only interested in the 5 tips that are applicable to me and my business. In that case, based on an assessment I took, I could receive an automatic PDF report with information, customized to my needs.
You (assessment maker)
There’s no need to set up difficult constructions and integrations. Just one tool, Survey Anyplace, allows you to create an interactive questionnaire that also generates personal reports for your respondents.
Generate PDF files with flexible content. There’s no reason to limit yourself to solid text, build a document with graphs, variable blocks of text, images, calculations, …
Easily implement in whatever format works best for you. Just start from your existing content and repurpose it in the way that suits you best. Build a lead generation quiz, a price proposal calculator, a self-assessment, … for example.
Easy to adapt to any audience or market:
HR assessment reports can provide an overview of results and bits of advice based on that person’s score.
Marketing assessment PDF reports have the option of providing content of higher value or even the possibility to send a custom-made price proposal within the report. All based on what the respondent answered.
By 2020, 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they make personal contact. (Salesforce) Time to get started!
Go to the ReportR page for more information and examples on personalized PDF reports combined with a questionnaire.