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How to Develop Your Own Risk Assessment

How well is your business protected when a global pandemic strikes? If someone would've asked you that question a year ago, you might have laughed it off as far-fetched. Today, not so much. Figuring out how big of a risk something could be to your business…

How to Identify Your Potential Customers Pain Points

The most common reason behind startup and product failure happens to be a lack of market demand, i.e customers need to have a problem solved. Identifying a potential customer’s pain point plays a huge role in being able to solve them with your product. …

Top 8 Ideas to Promote Your Quiz for Maximum Exposure

Today, quizzes are a great way to get more traffic to your site, generate leads, grow your audience base, and get more people learning about who you are. It can be a potential addition to your content marketing mix , along with your blog posts, explainer…

How to Create a Company Culture That Promotes Innovation

In recent years, businesses have become increasingly aware of the importance of fostering a healthy internal culture. It’s now widely accepted that having the right company culture is an integral part of workforce optimization —getting the most out…