Previous articles

Marketing for the Always-Connected Consumers

  Marketing used to take forever. Weeks for focus groups, months crafting a campaign, photo shoots and contact sheets, building ads without a computer. Not any more. Today, a long time is the expanse of time between latte and lunch. Today, shifts…

Getting Real-time Feedback from Employees

  Knowing how satisfied employees are is much easier the more you keep in touch. From uncovering simmering crises to simply strengthening HR-employee relationships—communication is key. When employees know their input is valued, their satisfaction…

4 reasons why mobile surveys are the new standard

A friend and I were talking the other day when he told me that her first grader’s play she was attending earlier in the week was interrupted by someone’s cell phone ringing. Twice. It was my friend’s way of validating what nearly everybody knows…

How follow-up customer surveys fall short

What would your impression of a restaurant be if the maître d’hôtel called you two days after you dined to ask how your meal was?
Is your response to an emailed survey about your experience four days earlier going to be as detailed as it would have been if you’d provided your feedback during the interaction?
People get busy, they forget details, and they might not think to look for your survey in their email’s Junk folder.

Survey Anyplace: Press Release

  Antwerp, October 8, 2012 – Survey Anyplace is released! With this intuitive tool, everyone can create attractive mobile surveys and quizzes for the growing group of tablet and smartphone users. Mobile is the preferred technology to increase response…

Survey Anyplace Launched!

Finally. After months of hard work, today we have launched Survey Anyplace! Survey Anyplace is based on its successful predecessor Tabletquiz, currently used by all types of organizations, including marketing agencies, universities, food multinationals,…