Today, quizzes are a great way to get more traffic to your site, generate leads, grow your audience base, and get more people learning about who you are. It can be a potential addition to your content marketing mix , along with your blog posts, explainer…
In recent years, businesses have become increasingly aware of the importance of fostering a healthy internal culture. It’s now widely accepted that having the right company culture is an integral part of workforce optimization —getting the most out…
Surveys are a great way to learn more about your audience so that you’re able to create better content (and products) that are highly relevant to them. You can also use them to generate more leads. Plus, creating your own survey means you’ve…
What grade would you assign your online presence? With our Online Presence Maturity Assessment , you’ll receive stats on how you stack up against best-in-class businesses. To determine this benchmark, we put together a study analyzing those businesses.…
Nowadays, assessments are commonly used in almost every industry. For example, more than 80% of companies have used some form of skills assessments. Courtesy of Talentlyft.com But once you’ve conducted the assessment, how can you easily convert the…
What is customer retention? Customer retention refers to the ability of a business to retain a customer over a certain period of time. High retention rates mean that customers are willing to continue purchasing your product repeatedly, whereas low customer…
Social media marketing is on every brand’s table these days, isn’t it? But when it comes to analysis, not all things can be interpreted through behavior metrics. It is quite simple for you to know what your audience liked and what they didn’t like…
“The first change we had to make was just to make our data of higher quality. We have a lot of data, and sometimes we just weren’t using that data, and we weren’t paying as much attention to its quality as we now need to…" - Ash Gupta, former…
In the past five years, customer acquisition costs (CAC) have increased by over 50% . Between increased marketing budgets, crowded marketing channels, and higher customer expectations, it’s becoming more expensive to get a new customer. If you want…
Remote team management is a lot different than managing a bunch of employees working right under your nose. Therefore, you need to make use of the right tools and techniques to assess and improve your remote team’s productivity . Are you struggling…
Have you ever wondered why some promo videos convert while many others fail? I get it. If you had a satisfactory answer to this question, you wouldn’t be here. In business, time is money. So, let’s cut to the chase and get right to the point of how…
If you’ve ever tried searching Google for an “assessment tool”, I’m sure you discovered that the search results are confusing. Assessment tools have been around for ages, but in the last decade, the term got a couple of new meanings. And while…
Quiz marketing is an important part of Krister Ungerböck's marketing strategy. He and his marketing agency use a quiz to build their email marketing list to redirect people into targeted landing pages. By segmenting his audience into different buyer…
