Quiz marketing is an important part of Krister Ungerböck's marketing strategy. He and his marketing agency use a quiz to build their email marketing list to redirect people into targeted landing pages. By segmenting his audience into different buyer…
Almost three out of every four people think that paid ads are the best way to discover a business. Knowing this, it is no surprise that all companies allocate some part of their budget for marketing purposes. Indeed, paid advertising has been one of the…
Growing a sustainable consultancy business is not an easy feat. The marketplace is competitive, making it stand out from the noise—and retain a solid clientele. Sure, you can increase the size of your client base with the right strategies but…
When it comes to marketing, there is no one straight rule for anyone to follow. Technologies and strategies keep changing, and everyone on a marketing team must adapt to these changes. However, specific tools make it all easy. This article brings to your…
Email marketing is not only the oldest but also the most productive channel of digital marketing. There are almost four billion email users globally, which means you can reach out to well over half of the world’s population using one channel of communication…
According to a Hubspot survey, nearly 69% of customers believe sales reps can make their experience more positive by listening to their needs. The question is: How can your sales team listen to its existing and potential customers? The short answer is…
When you want to get the best information from your surveys, you need to remove all the unhelpful responses. However, you might not know what to remove from your results. This is a very important process that will allow you to receive quality data to…
Have you ever read to the end of a page and can't remember what you just read? That's often the challenge with digital learning - people forget what they learned. Kelly Vogler from one of Australia's Top 10 Retailers needed to develop training that people…
Marketing plays a significant role in growing an ecommerce business. You need a social media page to consistently promote your content to your customer base. You need to create marketing campaigns and generate buzz for your brand. If your…
How interactive is your content? 60% of marketers find it difficult to create content that will engage readers, increase time on page, and bring in more shares. Sounds like something you’re struggling with too? From entertainment websites like Buzzfeed…
While companies have long known the importance of a strong brand for attracting and retaining customers, they’re just starting to understand the value of having a strong brand for attracting and retaining employees. Gone are the days of a simple paycheque…
It’s 2020 and running a business has never been so exciting. But things are only exciting when we’re winning - or at least are in with a chance of winning. In other words, running a business sucks when we’re wasting valuable time on leads that were…
To be successful with content marketing, it is important to diversify the kind of content you put out. Content can generally fall into two categories: Static and interactive. There is also a third category we will go over: Dynamic content. In this…
