As an expert in the information you’re presenting, you have to find a way to support your message in an entertaining way. Don’t treat your presentation as a data dump. Transform your content to be captivating. You may be tempted to cram as much information…
In today’s business world, understanding your customers is crucial. Collecting data can be challenging , but turning that data into useful information or representative statistics is a whole different game. Speaking about statistics, l et’s take a…
Company leaders always want to make sure that their employees work as a team to achieve complex goals quickly and efficiently. Teamwork, corporate relationships, job satisfaction, and other factors together create the organizational company culture. What…
The success of any business in today’s overcrowded marketplace largely depends on understanding its customers’ needs, wants, and expectations. This is where existing customers are a valuable source of insights – not only do they have direct and…
A lot of companies struggle with generating enough online leads to keep their sales funnel flowing. Five years ago, you could launch an info product (e-book, download, webinar,...) and those would perform quite okay. Nowadays the market is flooded with…
Being a marketer, you probably know very well how important and effective the social media could be for promotion. Furthermore, if you manage to combine social media with your email marketing strategy, you can maximize the results and get even more promotion…
Brand image is important for any business because it helps to distinguish the company’s products from similar goods manufactured by competitors. For this reason, every organization should design an effective marketing strategy, which will turn customers…
I have always had a problem with clients that didn’t want to spend much on content marketing but had decided to have it just because everybody else does. Their so-called “content managers” are a bunch of newbies who can’t even manage their inboxes,…
Marketing isn’t always everything. You can launch numerous PPC campaigns, have guest podcasts or something else, and still not meet the goals you’ve set for yourself. This can be due to expectations, but it’s most likely due to another issue. You’ve…
Surveys are commonplace in gathering customer feedback, but how often do you pass them out to candidates and current employees? Distributing surveys in your business can help you hire and retain engaged, talented workers. According to one survey , one…
Interactive quizzes are 40 times more likely to get shared than passive content. 40 times! Studies indicate that interactive content generates double the number of conversions compared to other less dynamic content, such as a simple contact form. These…
It doesn’t take much to craft a clear and concise survey, but there are plenty of businesses who go about surveys the wrong way. They think they can simply put one together with no branding, throw any questions they like on the page, disregard the length,…
Email is one of the best channels to build client relationships. But, your email marketing strategy can’t exist in a vacuum. If you really want to get the most out of email communications with your customers, you need to work on generating real engagement…
