I have always had a problem with clients that didn’t want to spend much on content marketing but had decided to have it just because everybody else does. Their so-called “content managers” are a bunch of newbies who can’t even manage their inboxes,…
Marketing isn’t always everything. You can launch numerous PPC campaigns, have guest podcasts or something else, and still not meet the goals you’ve set for yourself. This can be due to expectations, but it’s most likely due to another issue. You’ve…
Surveys are commonplace in gathering customer feedback, but how often do you pass them out to candidates and current employees? Distributing surveys in your business can help you hire and retain engaged, talented workers. According to one survey , one…
A person can get themselves into trouble by confusing a salesperson with one who works in marketing. They are most certainly not the same thing as, and such should not be confused with one another. While the war wages on between the two departments, there…
Customer feedback is vital in any form of business. For one to truly know what the customers think of your products or services, you have to evaluate their loyalty and happiness. So how do you collect this information? One of the most effective methods…
Do you know the saying “It’s good to learn from your mistakes, but it’s better to learn from other people’s mistakes?” Well...on that note, we’ve listed a couple insights that can help you avoid 8 big survey maker mistakes. #1 Not Listening…
The GDPR is here. You know it and no doubt your mailbox knows it as well! We’re sure you’ve read enough about the definition and the impact of the GDPR. It’s time to get to the specifics of how to battle the beast. This data protection law by the…
Taking an interactive quiz is not only fun, it actually helps knowledge retention and expanding your brain capacity. In this article we’ll be looking at how you can improve knowledge retention and how using interactive quizzes for employee training…
A little while ago I was attending a conference on manager training and how you can effectively use employee coaching. The speaker talked about coaching techniques and using open-ended questioning and the like. This got me thinking about how using surveys…
Hi man, could you pass me a Kleenex? You should put a BAND-AID on that cut. Gee, I don't know, let me Google that. All of these sentences might look normal to some, but they all contain a brand that has become so popular and widespread that it's being…
“We really need to listen to the voice of the customer.” If you’ve never heard this phrase before, then you either walk around with your headphones in all day or you’ve never worked at a startup. 89 percent of companies are using customer experience…
Have you ever wondered how people make those fun personality quizzes? You know the kind…”Which type of dog are you?” or…”What color has your aura?” So, how to make a personality quiz? Well, in this article we’re taking an in-depth look at…
What is the average survey response rate? The short answer? 33%. The long answer is a bit more nuanced though. Since there is no agreed-upon minimum acceptable response rate, it will largely depend on how you go about creating, distributing, and collecting…
