Nothing can beat customer loyalty in business. Loyal customers will single-handedly spread the word out about you and your product and will get you high-quality conversions from among their friends and families. You basically won’t need to worry about…
Being happy, engaged and successful in your career. That’s what everybody wants. Yet, in this day and age it’s difficult to make people feel connected or excited about their jobs. Disengaged workers cost the U.S. $483 billion to $605 billion each…
Let’s say that you’re an owner of an online business and you want to get your customers’ opinion about the new menu on your website that you’ve just implemented. You know that happy customers are an essential component of any profitable company,…
Interactive quizzes are 40 times more likely to get shared than passive content. 40 times! Studies indicate that interactive content generates double the number of conversions compared to other less dynamic content, such as a simple contact form. These…
It doesn’t take much to craft a clear and concise survey, but there are plenty of businesses who go about surveys the wrong way. They think they can simply put one together with no branding, throw any questions they like on the page, disregard the length,…
Email is one of the best channels to build client relationships. But, your email marketing strategy can’t exist in a vacuum. If you really want to get the most out of email communications with your customers, you need to work on generating real engagement…
Reaching your target audience is the Holy Grail of nearly every marketer. Ensuring your advertising campaigns are being seen by individuals that are the perfect prospects maximizes the effectiveness of your campaigns and ensures that your marketing budget…
There are over hundreds of thousands of digital marketing companies available on the internet who all provide different kinds of services. Today, you must be quite skilled at digital marketing to boost your sales and try to attain any kind of concrete…
I was speaking recently at a conference with well-known consumer psychologist Bart Schutz . When asked about making assumptions in the context of conversion rate optimization, his face lit up with energy: “ Assuming is one of our biggest enemies .”…
Static content and regular blog posts are often no longer sufficient to engage website visitors and boost time on site. Visitors expect your content to be interactive, at least to some extent, and website owners should explore their options to provide…
Have you ever walked out of a classroom and thought “What did we actually learn in class just now?” and just couldn’t remember? Nothing is more frustrating or tiresome than attending a training that isn’t relevant, interesting OR effective. Now…
No matter what your business is, focusing on customer retention is a proven way to grow revenue. Although it's important to attract new customers, selling to them can cost five times more than satisfying and keeping current ones. And to give your customer…
It’s never been easier to create content for your audiences and strike up a conversation. … But no matter how much content you produce, it’s still a challenge to make sure that the right person finds the right piece of information. You want to make…
