A vast trove of choices may seem like a good thing. The more the merrier, right? This isn’t necessarily so. Choices confuse prospects. It’s a torture going through so many products to finally choose one. That’s where guided selling comes in. …
Imagine: You have created a questionnaire and you’re eager to send it out into the world. You want to give your respondents clear feedback and recommendations immediately after they’ve taken the questionnaire. The best way to do so is by presenting…
You’ve established a well known brand in your industry—and now, you’ve got a consistent stream of projects. But there’s one problem: You don’t have the bandwidth to take it up. You've maxed out your working hours and now, you are starting…
In the digital era, whether you are a small business or large enterprise, new customers are required to grow your business. The best way to attract new customers is through lead generation. The methods of acquiring new leads online are changing. Many…
What is the average survey response rate? The short answer? 33%. The long answer is a bit more nuanced though. Since there is no agreed-upon minimum acceptable response rate, it will largely depend on how you go about creating, distributing, and collecting…
The use of AI in assessments is not new. For years, personality questionnaires have been scored and interpreted by expert-developed algorithms. However, this is just the start. In 2019, finding your top talent will depend on your HR expert's ability…
Traditionally, B2B marketing revolves around capturing the largest possible number of leads and pursuing them past the awareness phase. It’s a long and strenuous battle, where observing in frustration as seemingly hot leads lose interest is simply a…
The customer is always right. It’s an old adage that verges on being a cliché. There is a good reason why it does endure as a mantra for business; it’s still true. For businesses of all shapes and sizes, it’s critical to listen to customers. More…
When people look for professional or personal coaching, it can be hard to discover what differentiates one agency from the others and what type of results they can expect. We had the pleasure of talking with Stacia Jorgensen and Anna Schott from the…
Online surveys are an effective tool to help you make the best decisions for your business. You can gather a lot of valuable data by surveying your customers, suppliers, workers and anyone else who has an effect on your business. In order to have more…
Case studies are one of the most effective ways to turn hesitant leads into customers. Some people even go as far as saying that a good case study is as effective as a personal recommendation. Yet the problem is that because case studies are a chance…
The marketing automation industry is expected to touch $5.5bn in 2019 . These numbers get more validation from Salesforce's State of Marketing Report that says- 67% of marketing leaders are already using atleast one marketing automation platform. 21%…
Whether you’ve hired 100 people or you’re looking for your first employee, the job never gets any easier. How do you know if someone will be the right fit? It’s a difficult task - you have to find the perfect balance of skills, knowledge, personality,…
