Quizzes and assessments are increasingly used for lead generation nowadays. A CMI study revealed that 79% of marketers plan to use more interactive content including quizzes and assessments. What makes interactive content so attractive is its ability…
Marketers are entrusted with the visibility of businesses, communities, and personalities. In today’s digital-first world, content is the king of visibility, and media is the cherry on top. The attention span of people is getting shorter as they’re…
What grade would you assign your online presence? With our Online Presence Maturity Assessment , you’ll receive stats on how you stack up against best-in-class businesses. To determine this benchmark, we put together a study analyzing those businesses.…
If you’re looking to get leads online, the most common way to get started is by setting up a website. Find yourself an effective landing page builder and you can easily create pages that both attract visitors and answer to a specific need or pain that…
If you’ve ever tried searching Google for an “assessment tool”, I’m sure you discovered that the search results are confusing, to say the least. Assessment tools have been around for ages, but in the last decade, the term got a couple of new meanings.…
Have you ever wondered if conducting a questionnaire is a viable option for your research? There are tons of options you can use for your research. In this article, we will focus on the one we know best: questionnaires. As with every research method,…
What capabilities should a great leader have? This question has bothered many for a long time (including those occupying leadership positions and aspiring leaders). Hence, that is why this article is appropriate for your reading. Have you worked closely…
As an expert in the information you’re presenting, you have to find a way to support your message in an entertaining way. Don’t treat your presentation as a data dump. Transform your content to be captivating. You may be tempted to cram as much information…
In today’s business world, understanding your customers is crucial. Collecting data can be challenging , but turning that data into useful information or representative statistics is a whole different game. Speaking about statistics, l et’s take a…
Company leaders always want to make sure that their employees work as a team to achieve complex goals quickly and efficiently. Teamwork, corporate relationships, job satisfaction, and other factors together create the organizational company culture. What…
What better way to understand what your customers think about your business than by creating an online (or even offline ) survey? Online surveys are a great way of obtaining relevant information by asking a set of questions. The data collected from online…
Modern consumers are presented with requests for feedback at just about every touchpoint - from their email inboxes to websites where they browse or shop, to the retail checkout lane - there’s no avoiding it. Customers are also increasingly leaving…
Customer feedback is always fruitful, whether you manage a large corporation or a small startup. You could be trying to get feedback on ways you can improve, or maybe you just want to know how their last interaction with you went. Either way, surveys…
