Whether you’ve hired 100 people or you’re looking for your first employee, the job never gets any easier. How do you know if someone will be the right fit? It’s a difficult task - you have to find the perfect balance of skills, knowledge, personality,…
If you’re looking to get leads online, the most common way to get started is by setting up a website. Find yourself an effective landing page builder and you can easily create pages that both attract visitors and answer to a specific need or pain that…
If you’ve ever tried searching Google for an “assessment tool”, I’m sure you discovered that the search results are confusing, to say the least. Assessment tools have been around for ages, but in the last decade, the term got a couple of new meanings.…
Being happy, engaged and successful in your career. That’s what everybody wants. Yet, in this day and age it’s difficult to make people feel connected or excited about their jobs. Disengaged workers cost the U.S. $483 billion to $605 billion each…
Let’s say that you’re an owner of an online business and you want to get your customers’ opinion about the new menu on your website that you’ve just implemented. You know that happy customers are an essential component of any profitable company,…
In a world with increasingly sophisticated search engines and increasingly demanding audiences, simply offering mass quantities of content will not get you far. Today, businesses need a wealth of high-quality content to offer their followers, fans, clients,…
When you think of the types of content used in content marketing, what do you think of? Blogs? Infographics? Videos? White papers? Case studies? These are great tools in your content marketing toolbox. But one type of content languishes, perennially underappreciated…
For many businesses, word of mouth can be a big source of incoming leads. In fact, any of your customers have the potential to use word of mouth to bring in leads. If you’re providing a good experience, your customers will likely do this without you…
The success of any business in today’s overcrowded marketplace largely depends on understanding its customers’ needs, wants, and expectations. This is where existing customers are a valuable source of insights – not only do they have direct and…
A lot of companies struggle with generating enough online leads to keep their sales funnel flowing. Five years ago, you could launch an info product (e-book, download, webinar,...) and those would perform quite okay. Nowadays the market is flooded with…
Being a marketer, you probably know very well how important and effective the social media could be for promotion. Furthermore, if you manage to combine social media with your email marketing strategy, you can maximize the results and get even more promotion…
Brand image is important for any business because it helps to distinguish the company’s products from similar goods manufactured by competitors. For this reason, every organization should design an effective marketing strategy, which will turn customers…
I have always had a problem with clients that didn’t want to spend much on content marketing but had decided to have it just because everybody else does. Their so-called “content managers” are a bunch of newbies who can’t even manage their inboxes,…
