In the world of B2B sales, eCommerce is where it’s at. The move was already underway to shift more sales online. The COVID-19 pandemic only served to accelerate the move to digital selling. image source If your company isn’t currently engaged in…
The most common reason behind startup and product failure happens to be a lack of market demand, i.e customers need to have a problem solved. Identifying a potential customer’s pain point plays a huge role in being able to solve them with your product. …
Surveys are often dismissed as a subjective instrument. However, a carefully crafted survey can be a useful instrument for the discovery of insights, behavioral patterns, and public opinion. Finding out the right way to engage with customers is vital…
In the past five years, customer acquisition costs (CAC) have increased by over 50% . Between increased marketing budgets, crowded marketing channels, and higher customer expectations, it’s becoming more expensive to get a new customer. If you want…
Remote team management is a lot different than managing a bunch of employees working right under your nose. Therefore, you need to make use of the right tools and techniques to assess and improve your remote team’s productivity . Are you struggling…
Have you ever wondered why some promo videos convert while many others fail? I get it. If you had a satisfactory answer to this question, you wouldn’t be here. In business, time is money. So, let’s cut to the chase and get right to the point of how…
If you’ve ever tried searching Google for an “assessment tool”, I’m sure you discovered that the search results are confusing. Assessment tools have been around for ages, but in the last decade, the term got a couple of new meanings. And while…
Quiz marketing is an important part of Krister Ungerböck's marketing strategy. He and his marketing agency use a quiz to build their email marketing list to redirect people into targeted landing pages. By segmenting his audience into different buyer…
Almost three out of every four people think that paid ads are the best way to discover a business. Knowing this, it is no surprise that all companies allocate some part of their budget for marketing purposes. Indeed, paid advertising has been one of the…
Growing a sustainable consultancy business is not an easy feat. The marketplace is competitive, making it stand out from the noise—and retain a solid clientele. Sure, you can increase the size of your client base with the right strategies but…
Resologics helps organizations and people within those organizations be heard and resolve conflicts at the earliest possible stage. They act as a confidente and a trusted resource for folks within organizations to help them, and it’s been quite a journey. …
Questionnaires are more than just data collection. They can – and should – be used to strike up a conversation with the respondent, whether it’s a lead, a client, an employee, or someone looking for information. You’re now in a situation where…
Practice shows that lots of entrepreneurs build their businesses using Affiliate marketing programs. Some of the business owners use Affiliate marketing as an additional source of income, the other ones build the entire business solely on this type of…
