In a world with increasingly sophisticated search engines and increasingly demanding audiences, simply offering mass quantities of content will not get you far. Today, businesses need a wealth of high-quality content to offer their followers, fans, clients,…

When you think of the types of content used in content marketing, what do you think of? Blogs? Infographics? Videos? White papers? Case studies? These are great tools in your content marketing toolbox. But one type of content languishes, perennially underappreciated…

For many businesses, word of mouth can be a big source of incoming leads. In fact, any of your customers have the potential to use word of mouth to bring in leads. If you’re providing a good experience, your customers will likely do this without you…

The success of any business in today’s overcrowded marketplace largely depends on understanding its customers’ needs, wants, and expectations. This is where existing customers are a valuable source of insights – not only do they have direct and…

A lot of companies struggle with generating enough online leads to keep their sales funnel flowing. Five years ago, you could launch an info product (e-book, download, webinar,...) and those would perform quite okay. Nowadays the market is flooded with…

Being a marketer, you probably know very well how important and effective the social media could be for promotion. Furthermore, if you manage to combine social media with your email marketing strategy, you can maximize the results and get even more promotion…

Brand image is important for any business because it helps to distinguish the company’s products from similar goods manufactured by competitors. For this reason, every organization should design an effective marketing strategy, which will turn customers…

I have always had a problem with clients that didn’t want to spend much on content marketing but had decided to have it just because everybody else does. Their so-called “content managers” are a bunch of newbies who can’t even manage their inboxes,…

Marketing isn’t always everything. You can launch numerous PPC campaigns, have guest podcasts or something else, and still not meet the goals you’ve set for yourself. This can be due to expectations, but it’s most likely due to another issue. You’ve…

Surveys are commonplace in gathering customer feedback, but how often do you pass them out to candidates and current employees? Distributing surveys in your business can help you hire and retain engaged, talented workers. According to one survey , one…