Quizzes and assessments are increasingly used for lead generation nowadays. A CMI study revealed that 79% of marketers plan to use more interactive content including quizzes and assessments. What makes interactive content so attractive is its ability…
Marketers are entrusted with the visibility of businesses, communities, and personalities. In today’s digital-first world, content is the king of visibility, and media is the cherry on top. The attention span of people is getting shorter as they’re…
What grade would you assign your online presence? With our Online Presence Maturity Assessment , you’ll receive stats on how you stack up against best-in-class businesses. To determine this benchmark, we put together a study analyzing those businesses.…
Nobody could deny that customer engagement is of the utmost importance for any business. For decades, company owners and their customer-facing teams have struggled to find ways to keep their clientele engaged, excited, and switched on to what’s going…
Nothing can beat customer loyalty in business. Loyal customers will single-handedly spread the word out about you and your product and will get you high-quality conversions from among their friends and families. You basically won’t need to worry about…
Being happy, engaged and successful in your career. That’s what everybody wants. Yet, in this day and age it’s difficult to make people feel connected or excited about their jobs. Disengaged workers cost the U.S. $483 billion to $605 billion each…
Let’s say that you’re an owner of an online business and you want to get your customers’ opinion about the new menu on your website that you’ve just implemented. You know that happy customers are an essential component of any profitable company,…
In a world with increasingly sophisticated search engines and increasingly demanding audiences, simply offering mass quantities of content will not get you far. Today, businesses need a wealth of high-quality content to offer their followers, fans, clients,…
When you think of the types of content used in content marketing, what do you think of? Blogs? Infographics? Videos? White papers? Case studies? These are great tools in your content marketing toolbox. But one type of content languishes, perennially underappreciated…
For many businesses, word of mouth can be a big source of incoming leads. In fact, any of your customers have the potential to use word of mouth to bring in leads. If you’re providing a good experience, your customers will likely do this without you…
The success of any business in today’s overcrowded marketplace largely depends on understanding its customers’ needs, wants, and expectations. This is where existing customers are a valuable source of insights – not only do they have direct and…
A lot of companies struggle with generating enough online leads to keep their sales funnel flowing. Five years ago, you could launch an info product (e-book, download, webinar,...) and those would perform quite okay. Nowadays the market is flooded with…
Being a marketer, you probably know very well how important and effective the social media could be for promotion. Furthermore, if you manage to combine social media with your email marketing strategy, you can maximize the results and get even more promotion…
