Whether you’ve hired 100 people or you’re looking for your first employee, the job never gets any easier. How do you know if someone will be the right fit? It’s a difficult task - you have to find the perfect balance of skills, knowledge, personality,…
If you’re looking to get leads online, the most common way to get started is by setting up a website. Find yourself an effective landing page builder and you can easily create pages that both attract visitors and answer to a specific need or pain that…
If you’ve ever tried searching Google for an “assessment tool”, I’m sure you discovered that the search results are confusing, to say the least. Assessment tools have been around for ages, but in the last decade, the term got a couple of new meanings.…
Marketing isn’t always everything. You can launch numerous PPC campaigns, have guest podcasts or something else, and still not meet the goals you’ve set for yourself. This can be due to expectations, but it’s most likely due to another issue. You’ve…
Surveys are commonplace in gathering customer feedback, but how often do you pass them out to candidates and current employees? Distributing surveys in your business can help you hire and retain engaged, talented workers. According to one survey , one…
Interactive quizzes are 40 times more likely to get shared than passive content. 40 times! Studies indicate that interactive content generates double the number of conversions compared to other less dynamic content, such as a simple contact form. These…
It doesn’t take much to craft a clear and concise survey, but there are plenty of businesses who go about surveys the wrong way. They think they can simply put one together with no branding, throw any questions they like on the page, disregard the length,…
Email is one of the best channels to build client relationships. But, your email marketing strategy can’t exist in a vacuum. If you really want to get the most out of email communications with your customers, you need to work on generating real engagement…
Reaching your target audience is the Holy Grail of nearly every marketer. Ensuring your advertising campaigns are being seen by individuals that are the perfect prospects maximizes the effectiveness of your campaigns and ensures that your marketing budget…
There are over hundreds of thousands of digital marketing companies available on the internet who all provide different kinds of services. Today, you must be quite skilled at digital marketing to boost your sales and try to attain any kind of concrete…
I was speaking recently at a conference with well-known consumer psychologist Bart Schutz . When asked about making assumptions in the context of conversion rate optimization, his face lit up with energy: “ Assuming is one of our biggest enemies .”…
Static content and regular blog posts are often no longer sufficient to engage website visitors and boost time on site. Visitors expect your content to be interactive, at least to some extent, and website owners should explore their options to provide…
Have you ever walked out of a classroom and thought “What did we actually learn in class just now?” and just couldn’t remember? Nothing is more frustrating or tiresome than attending a training that isn’t relevant, interesting OR effective. Now…
