If you’ve ever tried searching Google for an “assessment tool”, I’m sure you discovered that the search results are confusing, to say the least. Assessment tools have been around for ages, but in the last decade, the term got a couple of new meanings.…
Have you ever wondered if conducting a questionnaire is a viable option for your research? There are tons of options you can use for your research. In this article, we will focus on the one we know best: questionnaires. As with every research method,…
What capabilities should a great leader have? This question has bothered many for a long time (including those occupying leadership positions and aspiring leaders). Hence, that is why this article is appropriate for your reading. Have you worked closely…
Interactive quizzes are 40 times more likely to get shared than passive content. 40 times! Studies indicate that interactive content generates double the number of conversions compared to other less dynamic content, such as a simple contact form. These…
It doesn’t take much to craft a clear and concise survey, but there are plenty of businesses who go about surveys the wrong way. They think they can simply put one together with no branding, throw any questions they like on the page, disregard the length,…
Email is one of the best channels to build client relationships. But, your email marketing strategy can’t exist in a vacuum. If you really want to get the most out of email communications with your customers, you need to work on generating real engagement…
Reaching your target audience is the Holy Grail of nearly every marketer. Ensuring your advertising campaigns are being seen by individuals that are the perfect prospects maximizes the effectiveness of your campaigns and ensures that your marketing budget…
There are over hundreds of thousands of digital marketing companies available on the internet who all provide different kinds of services. Today, you must be quite skilled at digital marketing to boost your sales and try to attain any kind of concrete…
I was speaking recently at a conference with well-known consumer psychologist Bart Schutz . When asked about making assumptions in the context of conversion rate optimization, his face lit up with energy: “ Assuming is one of our biggest enemies .”…
Static content and regular blog posts are often no longer sufficient to engage website visitors and boost time on site. Visitors expect your content to be interactive, at least to some extent, and website owners should explore their options to provide…
Have you ever walked out of a classroom and thought “What did we actually learn in class just now?” and just couldn’t remember? Nothing is more frustrating or tiresome than attending a training that isn’t relevant, interesting OR effective. Now…
No matter what your business is, focusing on customer retention is a proven way to grow revenue. Although it's important to attract new customers, selling to them can cost five times more than satisfying and keeping current ones. And to give your customer…
It’s never been easier to create content for your audiences and strike up a conversation. … But no matter how much content you produce, it’s still a challenge to make sure that the right person finds the right piece of information. You want to make…
