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Marketing for the Always-Connected Consumers

  Marketing used to take forever. Weeks for focus groups, months crafting a campaign, photo shoots and contact sheets, building ads without a computer. Not any more. Today, a long time is the expanse of time between latte and lunch. Today, shifts…

Getting Real-time Feedback from Employees

  Knowing how satisfied employees are is much easier the more you keep in touch. From uncovering simmering crises to simply strengthening HR-employee relationships—communication is key. When employees know their input is valued, their satisfaction…

4 reasons why mobile surveys are the new standard

A friend and I were talking the other day when he told me that her first grader’s play she was attending earlier in the week was interrupted by someone’s cell phone ringing. Twice. It was my friend’s way of validating what nearly everybody knows…

4 Way to Leverage Mobile Without Building an App

No one could argue very convincingly that mobile isn’t one of the most disruptive, transformational factors in business today. Consumers are armed 24/7 with ever more powerful smartphones and tablets. But most aren’t dying to download an app you paid handsomely to develop.

Survey on the spot instead of e-mail

Paper surveys have probably been around since papyrus. We’ve always been interested to know what others were thinking, right? We’ve all seen the surveyors at the grocery store, armed with clipboard, pen and paper form, intercepting folks lugging bags out to their cars to ask about products and services. In-home surveys came via parcel post, in over-stuffed envelopes with any manner of surveys, from private businesses to the city collecting opinions about new urbanization plans.

How follow-up customer surveys fall short

What would your impression of a restaurant be if the maître d’hôtel called you two days after you dined to ask how your meal was?
Is your response to an emailed survey about your experience four days earlier going to be as detailed as it would have been if you’d provided your feedback during the interaction?
People get busy, they forget details, and they might not think to look for your survey in their email’s Junk folder.

Why Isn’t CRM Delivering On Its Promise?

What’s the downside to getting information from your sales force into your CRM system? If you’re like most managers, you’ll answer, “actually getting the information from the sales force.” There are a couple of reasons this seemingly simple task is like pulling teeth. Which ones do you recognize? More importantly, do you have a plan to rectify this opportunity-costing situation?

Mobile Surveys: Breaking Through Where Traditional Surveys Simply Can’t

Think of all the emails you get in a day or week or month. Now think of all the requests you get to “take a quick survey” or to give “your feedback.” Even as a marketer, you probably don’t participate in all of them. But, as a marketer, you probably respond more than most people, because you appreciate why they’re asking, and you’re probably curious about the survey design and the information they’re asking for.

Survey Anyplace: Press Release

  Antwerp, October 8, 2012 – Survey Anyplace is released! With this intuitive tool, everyone can create attractive mobile surveys and quizzes for the growing group of tablet and smartphone users. Mobile is the preferred technology to increase response…

Survey Anyplace Launched!

Finally. After months of hard work, today we have launched Survey Anyplace! Survey Anyplace is based on its successful predecessor Tabletquiz, currently used by all types of organizations, including marketing agencies, universities, food multinationals,…