10 Survey Mistakes You Need to Avoid

Writing a survey is a great way to get information on your customers and your target market. In fact, it’s one of the best. Whether you’re trying to figure out the best way to sell your next product or service or looking for ways on how to improve your existing experience, a quick survey is all you need.

To help you create the perfect survey questions, here are ten of the most common mistakes when creating surveys that you need to avoid!

Survey Mistake #1: Not Understanding Your Audience

I get that you’re trying to get information on your audience through the survey, but you need a basic understanding, to begin with. However, this is just common sense. How are you supposed to write a survey if you don’t know who it’s for?

Conduct research to make sure you know what kind of language people will respond to and give them a selection of options that will cover what they think about your experience.

Survey Mistake #2: Not Enough Options

Following the consideration above, you need to provide a variety of answer options to give your customers. Many survey questions about your experience may be ‘yes’ or ‘no’ answers, but in some cases, and for more accurate results, ask respondents to elaborate on some of them.

For example:

survey mistake - q2 example

Survey Mistake #3: Not Using Help When You Need It

Creating a high-quality survey is essential for the return from your customers. If your customers are using a mobile device and they have to keep zooming in and out to answer questions properly, they’re going to have a bad experience, and they won’t fill it out and complete it.

Instead of spending your time trying to create your own, always remember that there are tools and services out there that can help. Online tools, such as Survey Anyplace, allow you to build comprehensive and authentic surveys that your users will positively respond to.

Survey Mistake #4: Getting the Results You “Think” You Want

It’s easy to fall into the trap of just posting generic survey questions, the sort of questions you think that you should be asking and that people will want to answer. However, it’s beneficial first to give your survey a purpose and then create it from there.

Simply ask yourself what you’re using the survey for and what kind of result you want. You may be looking to improve your customer service, your website experience or do some market research on your products and services. However, don’t try and fit it all into one survey. This is actually a very common survey mistake, make sure you give your questionnaire just one purpose.

This means you need to edit your questions after you’ve created them to ensure that it fits this message. You can also use this opportunity to check other parts of your writing, such as grammar. For editing tips and tricks, you can use tools like Big Assignments. For information on grammar, check out State of Writing.

Survey Mistake #5: Forcing People to Answer All the Questions

You’ll need to remember that people are completing your surveys in their own time. The chances are that they’re not getting anything for it and they probably just don’t have anything better to be doing right then.

However, if you’re restricting progress in the survey because they need to answer all the questions, respondents will just abandon it. A few missed answers here, and there won’t harm your overall results, so let them be.

Survey Mistake #6: Not Guaranteeing Accuracy in Your Content

Just like the rest of the content your business uses, you need to make sure that your survey content is accurate and precise. If it’s full of mistakes, it will lose its credibility and most users will end up simply leaving it unfinished and you’ll have wasted time and money.

For example:

survey mistake - q6 example

Instead, create your survey questions and work your way through it several times to make sure that it’s free from silly errors and mistakes. In fact, ask someone else to read it for you too!

You could also use a professional proofreading tool, such as Resumention, to guarantee accuracy. Apart from that, online survey-creation platforms help ensure that your survey is accurately made during development.

Survey Mistake #7: Using Nothing But Open-Ended Questions

This may seem like an obvious survey mistake, but it’s important that you’re precise with your questions and don’t leave all of them open-ended. While it’s smart to include comment sections where people can have their say, in fact, it’s encouraged, your questions need to be easy to answer, straightforward and precise.

Adding too many open-ended questions to your survey will make the process of filling them out take longer, which might trigger respondents to abandon it too early.

For example:

survey mistake - q7 example

Survey Mistake #8: Making Your Survey Too Long

This is by far one of the most important survey mistakes to look out for. Nobody wants to sit, read through and answer hundreds of questions spread out over dozens of pages. You’ll lose the commitment that your readers initially have, as well as their attention span.

This means your readers either won’t finish the survey or they’ll just give random answers just to get it over and done with. Try and keep it short, sweet and precise. Aim for ten questions. If you need more, maybe push it to 15, but that should be about it.

Survey Mistake #9: Using Extremely Complicated Language

This comes alongside the first point in this article. When creating your survey, you need to use language that’s easy to understand, and your reader can skim read to pick out what answers they want to give.

For example:

survey mistake - q9 exampleYou’ll need to invest time to examine your target audience to make sure that the words and sentence structure you’re using are perfect for your respondents. You can also use copywriting tools, such as Elite Assignment Help or Oxessays, to create user-friendly survey content on your behalf.

Survey Mistake #10: Not Making Your Survey Available to All Users

As a business, you might be trying to expand, and therefore you’ll want the input of other users that may not be your original target market. Define what kind of audience you want to attract and then cater your survey to suit their needs and requests. You may even want to offer an incentive to complete the survey.

For example:

survey mistake - q10 example


Gloria Kopp is a digital marketing manager and content writer at UK Writings. She regularly shares professional advice in her posts at Template Monster and Boomessays blog. Besides, Gloria is an author of Studydemic blog where she writes her online reviews for students and educators.

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3 Responses

  1. Really helpful tips Gloria. I will make sure to use them if I make a survey in the future, especially the one about using extremely complicated language. I’ve always had a hard time with expressing my questions in a simple manner.

  2. Happy to be here. I read lots of blogs about the writing services but honestly speaking I found your blog very interesting and informative.

  3. What an incredible work! Not only was it informative but also nicely written. To the point. Would like to read more from this space. Hope you will keep on offering good content like this more often.

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