As can be seen in the above sample, a brand awareness questionnaire is advised to include the following elements:
- Contact details
- Bias-eliminating questions
- Both open and closed question types
This questionnaire will help you answer questions like: “Do people name your brand when you ask them about a specific product or service category?” and “Where have people seen your advertisements?”. It is also important that when writing a text-choice question, you do not force the person to choose one of your pre-set answers. So be sure to include an “other: please specify” option. This way you will alos likely gain new insights into how your customers really feel.