How Astra Sweets Jump Started a Brand Community…
The surprising part was that 97% of respondents provided an email address, and 10% took photos of how they consume the product, which they shared with Astra Sweets. This instant brand community consists of loyal customers interested in having Astra contact them about their experience with its products. Here’s how they did it in 4 […]
How Penrith city is finding ways to better community engagement
In the ever growing interactive world, it is the rule rather than an exception that you can start up a conversation with a brand or organization and feel somewhat engaged. For many companies in a more regulatory and bureaucratic environment, this might still feel like a bit of a challenge. And that’s where Penrith City […]
Dajo Associates Rocks White Label Surveys
A multi-disciplinary research tool to answer everyone’s needs “Clients that come to us for strategy and implementation plans need all types of research. We guide them so they can make informed decisions on how to create greater value.” Explains Sandra Musengi-Ajulu, Dajo’s senior partner. Next to day-to-day general research, Dajo Associates uses the tool for […]
Harnessing the efficiency of mobile lead generation
3 iPads. 3 Days. 240 leads. Mobile lead generation through iPads is a modern approach to collect prospects’ contact information and purchase intentions to pass on to your sales force. A proven way of doing this at events is to invite event attendees to enter a contest with the promise of winning something valuable. But […]
Academy for Paediatric Gastroenterology gives mobile classroom quiz
A renowned health education and training organization instantly assesses course attendees’ learning with a quiz that each participant takes at the end of class on their own smartphone or tablet.
Using event games to engage attendees and collect information
Event organizer uses creative games to attract visitors to its booth Event games are used to attract a show’s visitors to your booth so you can collect contact information for future purposes. That’s the tactic used at the Vélofolies cycling exhibition in Brussels. To generate traffic to the next edition of the international Kuurne-Brussel-Kuurne cycling race’s […]
