Throughout the event several quizzes, polls and surveys were pushed to the audience. Results were presented in real-time.
When KBC approached us with their need to collect real-time feedback from participants at their 3-day conference for top managers, they were already aware of our prowess in our made-for-mobile survey/quiz platform. But they wanted more. Little did they know we had been working on the next generation of our mobile survey and quiz platform for months before they reached out to us. It turns out that we’d anticipated what a forward-thinking company might want out of a mobile-based information-collection tool.
KBC’s Sofie Blockx, Corporate Change and Culture Manager, wanted the ability—within one mobile-based solution—to engage a professor’s classroom audience at the conference, while being able to conduct a fun quiz throughout the conference, ask for attendees’ moods at any given time, and, for good measure, get their feedback about the content and format of the event. In her own words, Sofie recalls, “I thought that something should exist that would allow us to interact with attendees in these various formats, but we hadn’t seen anyone coming right out and saying that we could do that with their platform.” Until they talked to us, that is.
We were delighted (almost as much as Sofie, whose conference theme was a Beatles’-inspired “Come Together”) to tell KBC that we had been hard at work integrating just those functionalities into our built-for-mobile platform. Our new campaign allows Survey Anyplace customers to not only specify a number of respondents, but to also offer those respondents various formats to interact with you—all through a URL that is unique to each respondent. Oh, and event organizers can present any and all of the feedback in real time to the attendees. The only thing the administrator has to do is activate and deactivate the apps at the appropriate times.
“Having just one thing to interact with, and without having to download an app,” Sofie says, “was key, we believe, in how readily the Survey Anyplace tool was accepted.” Attendees were emailed on Day One with the URL that they would use throughout the event, which they entered into their browsers. From there on out, whenever they were asked for input, they’d call it up on their mobiles, and quickly respond. And speaking of response, Sofie and her team were able to respond to a given presentation’s subject to create or to revise an app that matched the subject matter. This made the already convenient Survey Anyplace app not only convenient, but also relevant. A perfect coming together of our customer’s forward thinking with our product’s evolution.
“Having just one thing to interact with, and without having to download an app, was key in how readily the Survey Anyplace tool was accepted. Attendees were emailed on Day One with the URL that they would use throughout the event. From there on out, whenever they were asked for input, they’d call it up on their mobiles, and quickly respond. ”