A street survey is a perfect way to collect information from college-aged young adults in the UK who have grown up using smartphones, tablets and computers.
A street survey is a perfect way to collect information from college-aged young adults in the UK who have grown up using smartphones, tablets and computers. The allure for marketers is how easy it should be to communicate with them through these devices. A leading student marketing organization, working with IT rental company A&T, is using Survey Anyplace’s easy-to-create, easy-to-customize mobile surveys to enroll new students to universities throughout the UK.
Using an iPad loaded with the customized Survey Anyplace survey on it, the agency intercepts students on the street in 20 different cities for a quick street survey and a chance to win a voucher. Each survey’s results—personal and study-related information—are uploaded automatically to a centralized spreadsheet. Management uses this constantly updated tool to make better-informed enrollment decisions.
“It’s been a very successful project so far, ” says Leigh Simmons, General Manager at A&T, who supplied the iPads and introduced their client to Survey Anyplace. “More than 700 students have taken the survey!”
“Many things about Survey Anyplace attracted us originally, ” says Simmons. “We’ve now done 10 or more projects using their platform, and all of our clients have been very pleased. Creating the survey on the Survey Anyplace website is very simple because they offer great-looking templates that you just customize to your uses; you can even add your own logo and colors to brand your survey. Then you choose the question types, specify any survey rules and you’re ready to hit the street.”
When you’re finished creating a survey on the Survey Anyplace website, you get a unique URL and QR code for your specific survey. This immediately accessible link is key to lowering the barriers to follow-up surveying. Sending the students an email to their smartphone or tablet with the survey URL in it means the survey is just a click away. Just as important, it eliminates the need for them to have to install an app on their mobile device.
“Everyone of this age has a smartphone and/or a tablet, ” says Simmons. “Because Survey Anyplace was created specifically for mobile, their surveys load quickly and utilizes touchscreens. The kids just take it from there, intuitively tapping and swiping through the survey.” With Survey Anyplace, that engagement is sitting comfortably in their pocket or purse.
“Because Survey Anyplace was created specifically for mobile, their surveys load quickly and work intuitively on touchscreens. The kids just take it from there, automatically tapping and swiping through the survey.”