12 advantages and disadvantages of questionnaires

Have you ever wondered if conducting a questionnaire is a viable option for your research? There are tons of options you can use for your research. In this article, we will focus on the one we know best: questionnaires. As with every research method, there are pros and cons. We’ve gathered the biggest treasures and […]

15 great examples of quiz landing pages

It’s well-established that quizzes and assessments are key tools for lead generation. A CMI study in 2017 already indicated that 79% of marketers were planning to use more interactive content including quizzes and assessments. 2023 online form statistics show that 74% of companies use web forms for lead generation.  About half of them confirm forms […]