As an expert in the information you’re presenting, you have to find a way to support your message in an entertaining way.
Don’t treat your presentation as a data dump.
Transform your content to be captivating. You may be tempted to cram as much information as possible into your presentation. But, that will be too overwhelming for your audience. Present your data in a way that pulls your audience in while achieving your business goals at the same time.
When you have the advantage of a perfectly responsive design for your data, your presentation will go much smoother. Not only will your audience be impressed, but they will also be pulled in by your message. The rest of your presentation has to be equally as impressive. Here are a few easy to follow tips on how you can craft a compelling presentation with your data.
1. Know Your Audience
Your audience should be a top priority, even before anything has been designed. You need to know who they are, the reason they’re there, and how you can help them. When you do your research on how to properly speak to a particular crowd, it’s much easier to build a connection and receive your desired response. Turn your audience into brand advocates.
Prior to your presentation date, speak to the organizer of the event or meeting to learn about the demographic and background of the audience. Also, ask for their level of knowledge on the topic you’re about to speak on. You want to present new data on your topic rather than reiterating what they already know.
2. Don’t Use a Stock Template
When you’re designing a presentation, please do not use a stock template. It’s going to look amateur and your audience will be far from impressed. Templates that come with presentation software are usually generic and are completely unrelated to your brand. It’s boring and will put your audience to sleep.
Not only will they take the time to understand your brand, but you know you’re going to get a custom product that will speak volumes.
3. Focus on Your Message
When you have the data for each topic you’re presenting, list supporting points around each. The data has to be transformed into messages that are emotionally charged, because just looking at charts and graphs can be boring. Effectively communicate each point to support the data that is presented in your slides.
Your message has to directly affect your audience. The data should add value by making their lives easier, help them grow, or do something better, faster, or more efficient than ever before.
Your purpose is to improve the existing process. Creating immense value for the audience is the best way to get the results you’re looking for, especially if you’re explaining through a story. Because stories are facts wrapped up in context and delivered with emotion, they are more memorable. In fact, Jerome Bruner, a cognitive psychologist, said that a fact, wrapped in a story is 22-times more memorable.
Visualize Your Data
One of the biggest obstacles you’ll come across is visualizing your data.
You have all this information ready, but how can you present it so it’s easy to understand?
You have to bring clarity to your data and information.. To do so, you must use tools to provide an accessible way to see and understand trends, outliers, and patterns in data.
Data visualization is actually a form of visual art that grabs interest and keeps eyes on the message.
The challenge is designing data visualization.
It can utterly fail at conveying the right message or it could speak volumes. A good visualization tells a story. Remove the noise from data and only highlight the useful information.
Use the Right Chart or Table
Choosing the wrong way to present your data will result in a misinterpretation of the data. Are you trying to compare values or analyze a trend? What is the best way to visualize and present that data? Use the best chart or table to display that will keep your audience’s focus. Here are a few examples of data visualization that will help present information in a way that is easy to understand.
General Examples of Data Visualization:
Specific Examples of Data Visualization:
Dot Distribution Map
Scatter Plot (2D or 3D)
Wedge Stack Graph
As you can see, there are many ways to present your data. Bar and pie graphs are only the tip of the iceberg. But, remember that not every chart or graph is right for the data that you’re trying to visualize. So choose the best type of graph that fits the information you’re presenting in a way your audience will understand.
Design for Understanding, Not Aesthetics
With so many options to design a presentation, you can easily go overboard. Just because you have a beautiful slideshow does not mean that your audience will understand what you’re trying to say.
Don’t underestimate the power of minimalist design. Keep your colors consistent and easy on the eyes. You want your information to stand out without being tacky.
Any visuals like charts, graphs, pictures, video, GIFs, etc. must directly relate to what you are talking about. And when using these elements, avoid clutter as much as possible.
There’s nothing worse than seeing a slide with 20 images crammed into space. Your audience will have a hard time understanding what they’re looking at and will be too distracted to listen to you as you’re speaking.
Make Your Text Easy To Read
When it comes to data, choose fonts that are easy to read and are big enough for your audience to see. Also, avoid using all caps, otherwise it will be hard to read.
Once you choose a readable font, stay consistent with each slide. Size your fonts according to the hierarchy.
This is a title
This is a subtitle
This is the description of scripts and values
There are tons of fonts out there to choose from. But, only a few are good for presentations.
Stick to fonts like Verdana, Garamond, Arial, Helvetica, and Times New Roman, because data visualizations are commonly hosted on company sites or portals that must be viewed in a web browser. These are commonly used fonts that are the default in everyday browsers. Use the fonts listed for compatibility over multiple computers.
The way you present your data is imperative to achieving your business goals. Different rules apply in different contexts so display your data in a way that will help your audience understand your point. Make the right design choices, because your slides will only be up for a few seconds. Help your audience process the information quickly.
When choosing your chart, focus on what you want to emphasize. Ensure that your audience is following your train of thought and focusing on the right elements. Your slides will be impressive and memorable. So though data may sometimes be hard to grasp, by following these tips you’ll be able to simplify it into a meaningful presentation.
Jie Kuang is a Digital Marketer in Philadelphia, and Marketing Manager and Content Writer for Penji. She has grown the digital presence for multiple startups, building their online reputation and connecting them with their target audience. With her background in design, technology, and innovation strategy, she is focused on helping entrepreneurs succeed.