How do you promote the assessment?
David: “I’ve had some success with Google Ads and it’s been growing through organic search as well.
On social media, I try to drive awareness and push people to different portions of the site so that they can find their own way to the assessment in the end. On LinkedIn, for example, I’ve been focussing on simply creating personal posts.
My experience there is that, as long as your branding is on point and your use of hashtags is proper, you can gather a pretty significant number of impressions without putting any money into promotion.
I spent the first three days after the launch emailing nearly every person in my network. So a lot simply comes from referral, people taking the assessment and passing it on to their friends.”
What results are you getting so far?
David: “Once people are in, they’re invested in it, which is great.
At the moment people have to pay upfront before taking the assessment, which means they are invested and curious about the result. We will see how this changes when I move payment to the end, allowing people to take the assessment, getting a preview of their strength roles, then paying to get the full report.
Of the feedback that I’ve gotten, most users say that it is very insightful. It helps them understand themselves better and there is a useful knowledge in using this towards their goal of finding a career.
A college student, for example, explained that this redefined what she thought she needed to look for in her job hunt and helped her restructure her resume accordingly.
What is your biggest learning so far?
David: “That there’s never any point, especially early on in the process of building, where you’re going to be comfortable.
The process of growth and iteration is remarkably hard and if you’re not constantly learning or seeking knowledge or new ways to iterate and reach your desired user then it’s not going to go anywhere.”
What is your advice for people that want to get started with building an assessment the way you did?
David: “If you want to build an assessment, then before you start you need to have the content you want to put into it. You need to know what you want to get out of the assessment. As soon as you know what you want to get out of the assessment or what the respondent should get out of it, simply ask whether that’s possible to build.
Don’t be afraid to ask for capabilities. I was more than half expecting a “no”, contacting Survey Anyplace with my ideas. But the possibilities really are endless and working with the platform, where so much has already been built up for you makes it both significantly easier and a lot cheaper.
The math that I’ve done says: Based on what I’m paying Survey Anyplace, I can run my company for the next 20 years and it’ll still be cheaper than a custom built solution.”
— With a user-friendly, quick competency assessment that focuses on people’s strengths and talents, David manages to help people find jobs they actually love.
If you want to learn more about his way of working, go take a look at Passions & Talents.