The customer is always right. It’s an old adage that verges on being a cliché. There is a good reason why it does endure as a mantra for business; it’s still true. For businesses of all shapes and sizes, it’s critical to listen to customers. More than that, it’s vital to keep their needs at the heart of all decisions. That doesn’t change if your interactions with customers are online rather than in person.
According to a recent study by Nextiva, brands are viewed more favorably by 77% of consumers if they proactively invite and accept customer feedback. For this reason, it’s important to integrate your copy to give users a channel to communicate to you. Or more specifically, communicate how you’re doing aka customer feedback.
All businesses need to keep channels of communication with their customers open. The way they can do this is by collecting client feedback. This is crucial in helping firms to improve their product or the service they offer customers.
Another way customer feedback is useful is to help generate additional sales. When you look at a movie poster, book jacket, or website you’ll see positive quotes from reviewers. Reviews catch the eye and persuade people to take action. Used intelligently, customer feedback will improve your conversion rate dramatically.