Customer Needs Assessment

A customer needs assessment uncovers the precise needs of customers, how these needs are (or are not) currently being fulfilled, and what is required to improve satisfaction and loyalty. This type of research technique profiles who your customers are details their loyalty, and assesses their needs.

In order to successfully serve customers, businesses must have an understanding of your customers’ needs. By truly understanding customers, you can create action plans that maximize the probability of market success.

customer needs assessment

Customer Needs Assessment

A customer needs assessment uncovers the precise needs of customers, how these needs are (or are not) currently being fulfilled, and what is required to improve satisfaction and loyalty. This type of research technique profiles who your customers are details their loyalty, and assesses their needs.

In order to successfully serve customers, businesses must have an understanding of your customers’ needs. By truly understanding customers, you can create action plans that maximize the probability of market success.

Sign up now to create your first Customer Needs Assessment
To customize this template after signing up, choose ``Customer Needs Assessment`` as example when creating a new survey.
To customize this template after signing up, choose ``Customer Needs Assessment`` as example when creating a new survey.

What is a Customer Needs Assessment?

A customer needs assessment is a detailed look at the needs and expectations of your customers.

If you don’t know what is most important to your customers, it is difficult to fulfill their needs and meet their expectations. It is easy to assume you know what your customers want and what is important to them.

But even if you are in regular contact with your customers, their true needs and wants are not always on the surface.

The goal of a customer needs assessment is to understand what customers want and what their true needs are, which are sometimes different than their stated needs. The method of discovery, personal interviews, is limited because of the time and costs of conducting the interviews. Thus, a second phase is necessary when your customer base is more than a few dozen. In this case, the second phase involves conducting a broad-based survey of your customer base to validate the results obtained in the first phase, the personal interviews.

Why use Survey Anyplace as a Customer Needs Assessment?

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Quick & Easy
Fast data capture on all types of devices, thanks to mobile-optimized templates
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Full White Label Option
No trace of Survey Anyplace anywhere! Custom URLs and custom branding options make mobile surveys look like a custom-made native app. All thanks to our white label option.
Faster Feedback
Faster Feedback
Instant results allow you to quickly analyze the data you’ve collected and use the insights to improve your customer service.
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Serious Set-Up Functionalities
Build, sculpt and craft your quizzes to take on every kind of situation. Awesome features like Offline ModeMultiple Languages or Save on exit will make your quiz creation feel like a dream.

Customer Needs Assessment Sample

To use this Customer Needs Assessment example, sign up for Survey Anyplace , and choose ‘Customer Needs Assessment’ as a template when creating a new survey.

5 Myths About Customer Needs

  1. Customers have latent needs, needs they don’t even know they have.
  2. Customers struggle to articulate their needs.
  3. Customers’ needs change quickly over time.
  1. Customers won’t know what they want until they see it.
  2. It is impossible to ever know all the customers’ needs.

Start creating your own assessment today.