Demographic question definition:How old are you? What is the highest level of education you have completed? What's your gender?
Pardon the personal questions, but that's what demographic questions do. And in return, they give you a lot of great information about all kinds of populations.And in return, they give you a lot of great information about all kinds of populations.Whether you’re developing products, providing health services, understanding public opinion, knowing more about the survey respondents will give you valuable insights. The main demographic questions are about age, ethnicity, education, household composition, and employment status. But there are plenty of other demographics you can add based on your needs such as income, gender, location, etc...
Demographic question examples:
Age (or birth date)
How old a person is will often determine his/her knowledge and experience with the focus of the survey. Asking a respondent about Age is often one of the first demographic questions asked in a survey.What is your age?
- Under 12 years old
- 12-17 years old
- 18-24 years old
- 25-34 years old
- 35-44 years old
- 45-54 years old
- 55-64 years old
- 65-74 years old
- 75 years or older
Capturing a respondent’s ethnicity or race is another common demographic question. A person’s ethnicity or culture may influence his/her responses to survey questions.Please specify your ethnicity:
- Hispanic or Latino
- Black or African American
- Native American or American Indian
- Asian / Pacific Islander
Questions about the household composition, including marital status, are often important to survey researchers. Respondents who are married may respond to questions differently than those who are separated or divorced.What is your marital status?
- Single, never married
- Married or domestic partnership
Asking a respondent what their highest level of education completed is often found on surveys. Respondents who completed a four-year degree at a college or university may answer questions differently than those whose education ended in high school.What is the highest degree or level of school you have completed?
Learn how to collect demographic information
- Some high school, no diploma
- Some college credit, no degree
- Trade/technical/vocational training
- Associate degree
- Bachelor’s degree
- Master’s degree
- Professional degree
- Doctorate degree