Survey Images: How to Boost Survey Engagement with Image Choice
Image Choice is used when you ask a multiple choice question and present the possible answers to your respondent by using images or GIFs.
A lot can be said about using visuals in your surveys and quizzes. They provide a visual and engaging alternative to the standard textual questions in the first place.
But did you know, for example, that the human brain processes images 60,000 times faster than text? It means that your question will capture the attention of your respondents faster and help them take in the content more easily.
Photos in your survey allow you to connect with your audience on a more emotional level, it’s proven that people often respond better to a picture. So, visuals provide a stronger stimulus for giving better and honest feedback. And it tackles the challenge of keeping respondents engaged through your survey which might at first seem boring or off-putting.
First things first, let's get your first Image Choice question set up!
1 Using Image Choice in your surveys
There are several possibilities to improve your surveys using Image Choice: You can make your question multiple choice, a quiz question, add a minimum and maximum to the answers, … For details on these extra survey features, keep reading. First, we'll cover how to add an Image Choice to your survey.
2 Add an Image Choice question
Click on the green + Add Question button.
Choose Image Choice.
Image Choice is now added to your survey, so you can include pictures on questions and answers.
Add your question and answers.
- This is your question number. Hide questions you're not currently editing by clicking on the arrow.
- Changed your mind about the question type? Here you can change it immediately in another type. Your question will remain but your answers will disappear.
- You can always change the order of your survey questions by choosing a different question number. Want respondents to answer this question earlier in the survey? Select a lower number to move it to an earlier position.
- Copy your question
- Delete your question
- Insert your question here and change the layout using the editor icons. Learn more about using these rich text editor icons to change the text layout here.
- Add as many answers as you like by clicking the +Add Answer button and typing in the answer options.
4 Extra options to improve your survey
4.1 Multiple answers
When you switch Multiple answers to Yes, Min/Max answers appears. Here you can require your respondents to provide multiple answers to the survey question.
Survey Tip: Don't let survey respondents get stuck - tell them how many answers they'll need to give on multiple answer questions to continue.
When your question is multiple choice, the checkboxes will be squares instead of bullets.
4.2 Mandatory survey questions
If you make a question mandatory, this means the respondent is obliged to answer the question before moving forward with the survey.
If you select Yes on this option, the answers to that specific question will be shuffled every time the survey is opened.
Survey Tip: Randomize is a great option for creating a quiz, when you don't want respondents sharing their answers with others.
4.4 Quiz Question
When you make a question a quiz question, you will be able to select the right answer (or answerS in case of multiple choice). This way the respondent will receive a score based on the quiz questions at the end of the survey/quiz.
When the respondents receive their score, they also have the possibility to take a look at the right answers. Underneath these answers, you can show an explanation for the correct answer.
4.5 Using Additional Text to get more survey data
The additional text gives the respondent an extra text box to specify or leave an extra comment if necessary.
4.6 Adding a survey image or media file
Survey Anyplace supports a large variety of popular media files so you can create better surveys. Add a photo, video, GIF or audio file to make your survey more entertaining.
Survey Tip: Your image file must be under 10MB. (Don't worry, that's a pretty big file size. Most online survey images will be much smaller already - and if not, use an 'Image Resize' tool to shrink photos before including them in your surveys.)
Now that you know how to add images to a survey, discover even more creative ways to use surveys to engage your audience and collect valuable data.