The importance of a survey introduction:
Creating an introduction is a vital part of developing a survey. Since the majority of potential respondents will decide whether or not to drop out of the questionnaire based solely on the first page. Basically, the intro acts as the hook to keep respondents.
Without providing the correct information your respondents may feel suspicious of the research study. Try to predict if there are any concerns a respondent may have, and address them immediately in the survey.
Key elements of a good survey introduction:
- A thank you statement
- The topic of the study
- Name and contact information of the organization
- A confidentiality statement and how the data collected will be used
- The expected time to complete the survey
- Information in regards to any kind of incentive or prize
Survey introduction example:
Learn how a good survey introduction can affect your survey response rate.