Rating Questions: Slider, Star, Emoji or Smiley Ratings
What are rating questions?
Rating questions are question types that ask a survey respondent to rate a (part of a) product or service. There a lot of different ways to ask someone to rate your product. But here at Survey Anyplace we like to focus on more out of the box approaches to this question type - and we find that our users get better engagement, and better results, when they use rating questions in their surveys.
How to use rating questions in your product surveys
Rating Questions are used in a survey to get a clear view of how well you're doing, or how much someone likes your product, service or business. Instead of vague assumptions, you get concrete numbers on a scale you create yourself. You can use Star Ratings, Emoji or Smiley Ratings, Text Sliders or Number Sliders to implement a rating into your survey or quiz.
Using Star Rating on Your Survey
You can choose to insert up to 10 stars to get an accurate rating on a scale you choose yourself.
How many stars will your product get?
Using Emoji Rating on Your Survey
Emoji ratings are used to measure the likeability of a product or service. It can also be used to determine how someone feels about your product or service. Furthermore, you can derive the score your product gets from the five emoji.
Using Smiley Rating on Your Survey
Smiley questions are used to measure the likeability of a product or service. It can also be used to determine how someone feels about your product or service. Furthermore, you can derive the score your product gets from the five smileys.
Using Sliders in Your Survey
On a Text Slider, you can put statements from one side to another, and let respondents decide which statement they can relate to.
You can determine the range of the number slider yourself.
Put the start and end value on the start and end of the slider, or a statement to see which one they agree with more. This question type is also known as a Likert Scale Question.
Read more about using sliders.
How to add rating questions to Surveys
Click on the green + Add Question button.
Choose the rating option you like: Star Rating, Smiley Rating or Emoji Rating.
Now your Rating is added to your service or product survey.
Add your question and answers.
- This is your question number. To keep a clear view, you can fold the questions you're not editing at the moment by clicking on the arrow.
- Changed your mind about the question type? Here you can change it immediately in another type. Your question will remain but your answers will disappear.
- Here you can change the order of your question. Choose which question number you want it to become.
- Copy your survey question
- Delete your survey question
- Insert your question here and change the text layout using the rich text editor icons. Read more information about the meaning of these icons.
Personalize your product surveys with extra options
- The number of stars (only for Star Rating): You can choose from 2 to 10 stars for your ranking.
- Mandatory: If you make a question mandatory, the respondent will have to answer the question before moving forward with the survey.
- Additional Text: Additional Text gives the respondent an extra text box to specify or leave an extra comment if necessary.
- Not applicable button: When the question isn't relevant for the respondent he can choose to not answer by selecting 'Not applicable'
- Media file: Add an image, video, GIF or audio to make your quiz or survey more entertaining.
Tip: Your file has to be under 2 MB. Not to worry, this is already quite a file.
Add YouTube video: Paste a YouTube link here to easily insert a video.
Rating Question Example Survey
Advantages and Disadvantages of a Rating Question
Easy to Create, Read and Complete
A rating scale is simple and takes very little work on the part of the survey respondent. Some statement, feature or aspect of the product is shown, and the customer receives progressively decreasing options, such as: “Totally Agree” or “Agree” all the way to “Completely Disagree”.
The answers are self-explanatory and not that confusing for customers. Simulteanously, it's fairly easy to create a rating scale questionnaire.
Because the survey is easier to understand, the survey respondent should be able to answer the questions far more quickly, hopefully reducing dropout and increasing the completion rate. That’s an advantage when creating your survey because other, more complicated methods of receiving this type of data have a tendency to be frustrating or take a long time to complete.
Disadvantages of a Rating Scale
Even though a linear rating scale is relatively easy to complete, it may be missing potential data. It doesn’t necessarily show how vital a particular feature is, nor does it compare and contrast features to each other in a way that provides any meaningful analysis. It may show two parts of a product as equal when in reality they are only equal when looked at independently.