Types of Surveys
As today's business world becomes more and more competitive, it's important companies use whatever tools are available that will put them ahead of the competition. While there are many tools available, most businesses still rely on various types of surveys to discover what customers want. Whether it's a market research survey, customer feedback survey, or audit survey, businesses know these types of survey can make all the difference in determining success or failure.
Market Research Survey
Whether determining how and where products are purchased, customer needs, or the level of competitive positioning within a certain industry, market research surveys answer these and many other questions. Whereas once conducted face-to-face or through telephone, most market research surveys are now done online.
Sales Force Survey
If a business wants to know how effective its sales team is in dealing with customers, it can conduct a sales force effectiveness survey. In these types of survey, businesses ask customers to evaluate the salesperson they dealt with, looking at such factors as friendliness, product knowledge, and level of service.
Employee Satisfaction Survey
With these types of surveys, employees are asked to provide specific recommendations that will help improve their company, as well as point out certain areas within a company that they believe need improvement. Not only can these surveys point out areas of a business that management may not have realized had problems, but they can also boost morale by letting employees feel as if they will play a major role in helping the company improve.
Exit Interview Survey
In these surveys, employers are able to find out why valued employees choose to leave a company. While in some cases it may be due to personality conflicts with other employees or management, in most instances it often comes down to a lack of advancement opportunities, low pay, or additional benefits.
Price Setting Survey
When trying to determine how to price their products, businesses often conduct price setting surveys. By determining optimal price points, demand elasticity, and expert estimates of the market, these surveys are very valuable tools when it comes to ensuring products will be priced so that customers find them to be affordable.
By using these and other types of surveys, companies big and small can benefit greatly from the information gained through these surveys. Whether it's finding out how to price a product or letting employees make recommendations for improvements, these surveys are well worth the time and effort needed to make them effective.