• Avoid yes or no questions, this can lead to taking the wrong conclusions from your evaluation results. After receiving your results, use the correct benchmarks to determine how to implement change e.g. If you notice 10% of your attendees said they did not eat the turkey dinner, maybe it was because of the fact that 10% was vegetarian and not 10% did not “like” the roast.
• Send out your event evaluation immediately after the event. This way the event will still be fresh in the attendees’ minds, enabling them to give an actionable, detailed report on their experience at your event.
• Know your attendee. Ask some demographic questions such as age, gender, nationality etc. This way you’ll know which group of people to market to in the future and which people are less likely to attend your event next time.

To use this Event Evaluation survey, sign up for Survey Anyplace , and choose ‘Event Evaluation’ as template when creating a new survey.

As can be seen in the above sample, the event evaluation should include the following information:

• Introduction
• Name (optional)
• Demographic details (recommended)
• Carefully written evaluation questions

It is important that the event evaluation details can be collected efficiently and are analyzed objectively and professionally. Using mobile-optimized, smartphone and tablet friendly event evaluation surveys is the best way to go. Use Zapier to automatically move results between your web apps.