We’ve talked about how and what to ask in your event evaluation, the final part is who to ask it to.
Most events have three key groups: your guests, your VIPs, and your vendors/partners. It’s important to evaluate them before you let them evaluate you.
Be sure to ask yourself:
- How large is this group and can I properly manage that level of feedback? (Your VIPs and partners are often manageable but for large audiences, it can be hard to handle the volume of feedback without a powerful tool)
- How educated is this group about this type of event?
- How responsive is this group to feedback?
Typically, the most useful feedback comes from your VIPs and your vendors. These keys groups are small enough for you to manage the feedback, are educated in events well enough to recognize the good and “needs improvement” elements, and often respond to feedback requests.