Whether you’re looking to make an elaborate form to measure brand loyalty or a simple questionnaire for school, make sure it meets the following criteria:
Evidently, the purpose of your form is to gather data. And not just any data. You want data that answers a specific question. What do people think of your service? How can you improve your service? These questions may sound alike, but they require different sets of questions which are best divided over different surveys.
Tip: if you can summarize your entire form in one question, you’re on the right track.
Next to general demographic questions, make sure your form only includes questions that lead to relevant information. A great form is short but sweet, has skip logic, and uses the most effective types of questions.
There’s something about branded forms … Seasoned form creators and marketing professionals will rarely opt not to brand a survey, simply because a branded form gives off a personal vibe that speaks to respondents. Is your form not business-oriented? Then the layout still matters! Pick a colour scheme and a font and use it throughout to capture participants’ attention and keep them engaged.
Not everyone likes taking part in surveys … But everybody loves a freebie! Including an incentive is crucial if you want your form’s response rates to be as high as possible.