Beyond Marketing: Why Survey Data is Important
The importance of collecting and analyzing survey data goes beyond just marketing – they can also provide invaluable information and direction when it comes to product design. In fact, many product developers, both physical and digital, rely on this type of information gathering to inform their design process. In fact, product design for the beloved child’s building block brand LEGO benefited greatly from this type of market research, collecting crucial data that drove the brand to increase the demographic reach of their products.
In fact, the survey-sourced information helps many companies “to create the perfect product for our users,” according to product design company INKOD. “We start, as a part of the product definition, with analyzing the user’s workflows to find opportunities to fit smoothly into his routine,” the Tel Aviv-based design studio added. This is often impossible without gathering data on user workflow first, making survey data a crucial component of product design.
The Final Word
Using surveys can turn a small investment of time, money, and effort into a massive return on your investment. It’s clear just how using online surveys can supercharge your ability to market to your target audience more effectively. Surveys are easy to create, they are compatible with any number of sources when it comes to contact lists, and they can easily filter out and narrow your results to ensure the desired demographics are the ones answering your survey questions.
It goes much further than that, though. The flexibility, affordability, and ease of use of online survey systems make these tools some of the strongest that marketers have. Surveys are also highly cost-effective to create and send out surveys either by relying on personal resources or affordably priced third-party resources such as online survey companies or research panels. Data points collected from these surveys are likewise easy or affordable to export and analyze in order to identify important trends and collect a sizable list of leads that have a higher likelihood to convert based on their very own responses.
Using surveys help you to identify and reach your target audience, regardless of what kind of product or service you’re marketing. Following up with these what are effectively hot leads sourced from survey results is easier than ever. Whether it’s sourced from your own contact list or one furnished to you by a survey company or research panel, you can reach out to the list of filtered respondents to present marketing opportunities to them through the platform of your choice whether it be email, social media, or other forms of targeted advertising.