Add Value to Your Visitor’s Experience
Your website visitors don’t want to be sold to — they want to know what you can provide to them. Consider generating interactive content that provides insight in regards to your user’s needs, such as personalized reports, custom discount codes that are generated after receiving a certain score on a knowledge quiz, or unlocking exclusive VIP content. By adding value to your customer’s interactive experience, you’ll surely reduce churn and increase overall conversions.
Location, Location, Location
Placement of your lead forms within the interactive content can make or break its success. Aim to make your lead forms as simple and succinct as possible; this will make visitors more inclined to fill out whatever form you implement. Oftentimes, lead forms that are placed closer to the beginning of your interactive content perform better simply because they stay top of mind for visitors; however, this placement may decrease initial click-through rates.
Placing your lead forms after the questions of your quizzes or surveys but before the results are delivered is a great way to acquire email addresses, but can also turn off users. This can be considered a pain if users suddenly need to “unlock” valuable information they had been expecting to receive after interacting with your content.
Placing lead forms after you deliver results is the friendliest approach to acquiring lead information, although it is a bit risky; you run the possibility of people not providing their information after receiving the results they wanted. An easy way to segway this pitfall is to show respondents a sneak peek of their results, and promise bonus information or a more extensive report when they leave their email.
Now that you have leveraged all of this valuable lead information, how do you go about following up with prospective customers? Uploading the information into Nimble is a great way to fill in the gaps of your contact records or set reminders to follow up with leads weekly, monthly, or even annually.
It can take a bit of time to get the collected data analyzed, sorted, and imported into your CRM. Luckily, there are tools that will shorten the amount of time spent on data entry!
Using Zapier to Bridge the Gap
After creating your interactive content within Survey Anyplace, you can push the lead information through automatically to your CRM using Zapier, a tool that is ideal for one-way data pushes.
Zapier is a trigger-based application that pushes all relevant data to a connected base as soon as a new trigger is received. In the case of extracting lead information from your interactive content, a brand new contact profile will be added to your Nimble CRM. Nimble will automatically enhance your contact profiles with business and social insights to give you all the information you need to initiate meaningful, productive conversations with your new leads.
Integrating Survey Anyplace with your Nimble CRM makes it easier than ever to gather lead information and automatically build enriched contact profiles. Enhanced with social and business insights, the leads you capture from interactive content will help you grow your network to scale and meet your sales goals for Q3 and beyond.
About the author
Megan Ranger is the content marketing manager at Nimble. She is an alumna of California State University, Long Beach. She enjoys true crime podcasts, reading, and writing in her spare time.