How To Make A Personality Quiz In 5 Steps
Time to (finally!) get down to business. So, how to make a personality quiz? Here’s the rundown on how to actually build one!
1. Create a great title for your topic
First things first, you need a topic. There are a lot of personality quizzes out there, so you’ll want to make sure your topic stands out.
If your title makes people smile, you’ve made a great start!
Here are 3 quiz title tips, that will surely help you out:
- Start with a working title, a draft as you will
- Make it fun (or sexy, if you want to)
Just make sure it isn’t a snooze fest. Don’t use archaic language and keep it enjoyable and light. Now okay, my example isn’t that light, but…it’s kind of fun, no?
- Brainstorm with someone else
Writing in itself is really hard, finding a title to match…even harder. So, stimulate your creative juices by pitching ideas to a friend or a team member. You know what they say, …right? “Talent wins games, but teamwork wins championships”
I couldn’t agree more. You can have the best title in the world, but if it doesn’t activate people to check out your quiz… So better check with someone to see if you’re on the right track.
For more tips, check out this Hubspot article. (Keep in mind these are tips for creating blog titles, but I really liked them)
Here are some cool BuzzFeed personality test examples to get your inspiration flowing:
2. Ensure that personal data is safe
Since the news about the misuse of personal data collected through Facebook Quizzes (The Cambridge Analytica scandal),
people have become more prudent to participate in quizzes.
It’s not wrong to collect personal data from your audience, but it is important to clearly communicate what you will be using the collected data for.
Covering these basics will get you a long way in creating a quiz that feels safe and still gets you the data you want:
- Be clear about who is organizing the quiz and what the organization stands for.
- State that you’ll use the data for internal purposes only (for example “to deliver a better service”) and that you will not share the gathered information with 3rd parties.
… Only if this is the case of course! If you have other plans, be transparent about what you’ll be doing with the responses.
- Allow people to opt-out from your communication at any time.
3. Write questions that are fun to answer
When you’re writing your questions. Use someone, preferably a teenager, to read them and watch their reaction. Teenagers are kind of a hard crowd to please. Add to that that they know the lingo and what’s hip and trendy. You’ll always benefit from asking a teenager to read your quiz questions. Additionally, it’s a good check for you to make sure your use of language isn’t too difficult.
If the target audience for your quiz is far from the teenage demographic, of course, you’d do well in making sure you pick someone from that demographic instead. 😉
If your test-respondents smile or act pleasant, you’re on the right track. If they aren’t you might have to rethink your questions. Rewriting your quiz is a big part of the process. Don’t settle for your first version, just try again and adjust.
Doug Villhard’s Tips on building Great personality quizzes were a big inspiration. Below you can find my take on them.
So let’s see how to make a personality quiz:
- Use fun interjections to liven up your quiz! It’ll help you make the content feel more like a human conversation than just a list of questions. Check out our Interjection list for some great examples, ooooooooh yeah!
- You can add as many questions as you want to, but be careful. You don’t want your respondents to quit halfway. The ideal number of questions is 7.
With fewer than 7 questions, the quiz doesn’t seem like much of an experience. It’s like a rollercoaster. The ride itself can be fun, but if it’s a short one…you’ll always end up a bit disappointed.
More than 7 quiz questions, on the other hand, will soon feel like a drag. You’ll want to get to the end already, just like being really hungry at a restaurant and the food just isn’t arriving. So, try to figure out what bests suits your target, what gets you the information you’d like to collect AND what helps you calculate the results of your personality quiz.
- The most important questions are #1, #2, #3 and #7. The first 3 will grab the user’s attention, if they love those then you can be sure respondents are hooked and will finish the quiz. The 7th one (or the last one of the bunch if you have a few more or less) is the cherry on the metaphorical cake, you need to make this one special.
- The ideal number of answers is 4. Like everything in life, sometimes it comes down to the small things. Like the layout of your quiz screen. This is where this tip comes in handy. 4 answers are perfect because they line up nicely in one row or stacked on your computer and on your phone. It gives your layout a crisp look that helps you to be consistent. Consistency will help guide your respondents through the quiz more easily as it helps them find their rhythm.
- Provide a distinct difference in answers. This is unlike an assessment or test, where you want to stimulate the respondent to think. In a quiz, you want to make it easy.You know, so they can find what suits them best, really really quick. Maybe use a scale to measure out your answer options, like an extreme one, one average, one mild one and one for someone who may not be interested in the topic.
When you see someone cute on the street. What do you do?
a) Hide behind the bushes.
b) Introduce yourself and make small talk.
c) Ask them out.
d) Ask them to marry you.
- Keep it short. Most important tip of them all, keep it short! (Try harder!)
Did you know it’s best to use one-word answers? The next best thing is a 2-4 word phrase. If you do have to write a longer answer, make just one answer in the set like that, and make it the last answer so it doesn’t slow the respondent down.
- The best answers include photos. Why? Because it’s easy and people love visuals. It helps them recognize themselves in at least one of the answer categories. Don’t forget: A picture says a thousand words, so keep this in mind when making your quiz.
4. Create a quiz people are excited about, with outcomes they would want to share
If you create a quiz where people are going to find out which movie star they are. They expect to be a Brad Pitt or a George Clooney, not that one b-list actor in that indie film from a decade ago.
After doing a personality quiz, you want to kinda feel like a superstar. Why? Well, like the psychologist Robert Simmermon, Ph.D.states:
“I think it’s fun, but I think it also does touch something about our own sense of our unfolding story. I think it really goes to a sense of narrative psychology.”
But what is “narrative psychology”? It’s the theory that humans make sense of their lives by organizing events into stories that fit together over time, it’s like creating our own “biographies” to help explain who we are and where we come from.
!Tip: Just like in your answers, nice (high-quality) images work best for your personalized quiz outcomes. People love sharing nice looking stuff, even when it comes to quizzes. There are lots of tools out there that allow you to do that.
One that lets you get started for free is even better, right? 😉 Just use our Design your Questionnaire Guide and get started in Survey Anyplace.
- How many outcomes should you have? The ideal number is between 6 and 9. Just be careful, the more outcome possibilities, the harder it gets spreading the weights amongst the answers. You definitely need to test out your outcomes, so every one of them has a chance.
- Make your outcomes distinct. Making sure you have a whole spectrum of possibilities. If you’re doing a quiz about “Which hamburger are you?”, don’t give the options “Big Mac” or “Big Mac Junior”, but use the whole burger spectrum. Throw a Whopper in there and maybe even one of those KFC burgers.
- Add a positive description. Create a story around your outcome. Take the time to add a positive message and provide a fortunate outcome. For example, the hamburger quiz. If your respondent is a gourmet burger, you can say it’s because they are a classy burger with a lot of freshness. (Not really sure where I wanted to go with this one, but you get the point).
5. Make sure all outcomes are possible
Scoring your quiz is definitely not the easiest task on the list, but we have an article on this! Just go to our Quiz scoring guide and we’ll give you the 411 on Quiz scoring. Want to kick it up a notch and work on custom scoring, just go on and read more in our Custom scoring guide.
Now peeps, it’s time for putting this quiz tips in action! Are you ready for it? Go and check out my example quiz!
Go here for more tips on how to make a personality quiz.