1. Ask a Yes/No Question
Look: it’s in human’s nature to crave for self-fulfillment, so many Instagram followers love sharing their thoughts. And if you want your followers to interact with your brand, use poll stickers to ask the most common question with a simple Yes/No answer in your Story. Brands can use this straightforward question to ask their customers about their product and experience. However, this type of question doesn’t give the in-depth understanding of it.
For example, ASOS uses polls to understand whether their followers keep an eye on the latest news.
In this case, using a Yes/No question is a way to grab followers’ attention and inform them about the news. Also, the results help ASOS marketers understand that they need to put effort into the promotion as just 16% of followers know about the new version of their magazine.
Although Yes/No questions don’t allow respondents to explain their thoughts fully, this type of polls is an effective way to split people into groups for later analysis.
2. Invite Followers to Vote for Their Choice
If you want to understand what product is more popular, ask your followers. As people believe their opinions will help to make their favorite products better, they are ready to share their opinions, and it’s a great way to make customers feel valued while understanding more about their choices.
As a beauty brand, Sephora wants to know their customers in order to understand products that can satisfy buyers’ needs. Thus, they contrast common products’ options and invite their followers to vote for their choice.
Women have different makeup behavior and cosmetics preferences, and their choices are based on the age, status, occupation. Encouraging the followers to vote for their choice helps Sephora understand what products their buyers love, analyze their profiles, and therefore create a target audience profile.
Keeping your poll short, simple, and creative is a perfect way to attract more participants and get a better understanding of your customers.