1. A quiz delivers a highly-personalized experience. Our quiz maker offers features like Custom Scoring and Skip Logic, that provide great segmentation in how the survey can be taken. Each respondent has the feeling of taking a ‘personalized quiz’, with results and product offerings that perfectly suit their needs.
2. A quiz naturally stimulates human curiosity, the fact that your audience learns something (about themselves) is a great little psychological reward.
3. Lead generation quizzes have an incredibly low threshold for participating: the added fun-factor and short, easily digested blocks of content make anyone feel at ease – making respondents that much more likely to want to further the conversation with your business by sharing their email.