Lead Generation Quizzes

  • Lower your cost per lead by 90%
  • Discover your audience’s needs and preferences with an interactive quiz
  • Direct your visitors to the product/service and increase sales
  • Use a lead gen quiz to collect more high-value leads
lead quiz example

Lead Generation Quizzes

  • Lower your cost per lead by 90%
  • Discover your audience’s needs and preferences with an interactive quiz
  • Direct your visitors to the product/service and increase sales
  • Use a lead gen quiz to collect more high-value leads
lead quiz example
For a fraction of the cost, lead generation quizzes capture highly valuable leads

Why Using Quizzes for Email Collection Is So Effective:

1. A quiz delivers a highly-personalized experience. Our quiz maker offers features like Custom Scoring and Skip Logic, that provide great segmentation in how the survey can be taken. Each respondent has the feeling of taking a ‘personalized quiz’, with results and product offerings that perfectly suit their needs.

2. A quiz naturally stimulates human curiosity, the fact that your audience learns something (about themselves) is a great little psychological reward.

3. Lead generation quizzes have an incredibly low threshold for participating: the added fun-factor and short, easily digested blocks of content make anyone feel at ease – making respondents that much more likely to want to further the conversation with your business by sharing their email.

Get started with our free quiz software today.

A Quiz Maker with ideal features for lead generation

Survey Experience
Variable End Messages
Create a highly personalized quiz by showing end screens based on your lead’s responses
email and integrations
Confirmation Emails
Send confirmation emails with a personalized sales offer, based on their results
survey branding
Branding
A quiz with a custom layout that reflects your business generates higher response rates and improves brand recognition
integration
Follow-up
Automatically transfer your newly collected emails to your CRM or any other app via Zapier.

6 Key Ingredients of a Perfect Lead Generation Quiz

  1. A welcome screen that clearly conveys the topic. Describe why it’s important and generate interest by explaining what a respondent can gain.
  2. The personality of your brand in design, tone of voice and general “playfulness”. Try to engage with your audience the way your brand would if it was an actual person.
  3. A sweet little form: Ask only the basic contact info you need from your lead to start your sales funnel. Asking for this before showing a respondent their results raises the chances of getting that email.
  1. Short, easy survey questions. Limit the number of lead generation quiz questions, and how difficult those questions are. You’ll put your respondent at ease, improve completion rates, and gain more valuable data.
  2. A personalized outcome: an end page where your respondent can view their results and a customized offer tailored just for them.
  3. Make it fun! Go here for more tips and a webinar on how to create the perfect lead generation quizzes.

Use a Lead Generation Quiz to:

  • Attract new and high converting leads, even outside your own current audiences
  • Lower your cost per lead, up to 90%
  • Increase engagement with your audience in a highly interactive and playful way
  • Reach your audience through different channels, embed your quiz in social media, website or app
  • Qualify your different audiences and gain insights into their preferences
  • Promote relevant products or services, based on people’s quiz results
  • Integrate your email collection data with all of your most used marketing platforms

Lead Generation Quiz Example

Improve Lead Generation With Quizzes