As can be seen in the above sample, the Lead Generation Survey is advised to contain the following elements:
- A small incentive (Scratch Card)
- Name & Contact information (Email, Phone number etc…)
- Clean design
- Clear Call To Action (‘Take your chance…’)
- Short & simple!
It is important that the contact information is collected efficiently and that even the smallest child can navigate through your survey. A confusing or cringy design will cause many people to abort halfway through. That’s why we made all our templates and software mobile-optimized and adapted. Lead generation through paper forms, pdf or word documents is also possible but has the disadvantage that the data still needs to be transferred to a central system as a separate action, which is error-prone and not real-time. Not to mention much more time-consuming for the end user.