1. They deliver a highly-personalized experience: Working with features like Custom Scoring and Skip logic make for a great segmentation in how the quiz can be taken. Each respondent gets the feeling of a “personalized quiz”, with results and product offerings that perfectly suit their needs.
2. It stimulates human curiosity, the fact that your audience learns something (about themselves) is a great little psychological reward.
3. Lead quizzes have an incredible low threshold for participating: the added fun-factor and the short, more digestible blocks of content make anyone feel at ease.
As traditional advertising channels get more and more saturated (think Google AdWords, …), the cost per lead keeps growing each year. The average cost per lead can range from around $5 up to 100$ or even higher depending on the industry. (More info on industry benchmarks via Hubspot)
By working with quizzes to collect emails, you’ll quickly notice your can drop that cost per lead by up to 90%! Quizzes in combination with Facebook Advertising for example, will allow you to connect with new audiences. And as your quizzes stimulate engagement to your Facebook ads, your costs per lead will automatically drop to even less than $1!