1. They deliver a highly-personalized experience: Working with features like Custom Scoring and Skip logic make for a great segmentation in how the quiz can be taken. Each respondent gets the feeling of a “personalized quiz”, with results and product offerings that perfectly suit their needs.
2. It stimulates human curiosity, the fact that your audience learns something (about themselves) is a great little psychological reward.
3. Lead quizzes have an incredibly low threshold for participating: the added fun-factor and the short, more digestible blocks of content make anyone feel at ease.