Lead Quizzes

  • Discover your audience’s needs and preferences in an interactive way
  • Direct your visitors to the product/service and increase sales
  • Collect more and highly valuable leads
  • Lower your cost per lead by 90%
lead quiz example

Lead Quizzes

  • Discover your audience’s needs and preferences in an interactive way
  • Direct your visitors to the product/service and increase sales
  • Collect more and highly valuable leads
  • Lower your cost per lead by 90%
lead quiz example
Lead quizzes catch highly valuable leads for a fraction of the cost

Why Quizzes for Email Collection Are So Effective:

1. They deliver a highly-personalized experience: Working with features like Custom Scoring and Skip logic make for a great segmentation in how the quiz can be taken. Each respondent gets the feeling of a “personalized quiz”, with results and product offerings that perfectly suit their needs.

2. It stimulates human curiosity, the fact that your audience learns something (about themselves) is a great little psychological reward.

3. Lead quizzes have an incredibly low threshold for participating: the added fun-factor and the short, more digestible blocks of content make anyone feel at ease.

Quiz software with all the right features to get those leads

Variable End Messages
Create highly personalized quizzes by showing end screens based on your lead’s responses
Confirmation Emails
Send confirmation emails with a personalized sales offer, based on their results
Branding
Quizzes with customized layout that fit into your site like a glove will get you higher response rates
Follow-up
Automatically transfer your newly collected emails to your CRM or any other app via Zapier.

6 Key Ingredients of a Perfect Lead Quiz

  1. A welcome screen that clearly conveys the topic. Describe why it’s important and generate interest by explaining what a respondent can gain.
  2. The personality of your brand in design, tone of voice and general “playfulness”. Try to engage with your audience the way your brand would if it was an actual person.
  3. A sweet little form: Ask only the basic contact info you need from your lead to start your sales funnel. By asking this right before showing a respondent their results, you’ll raise chances of getting that email.
  1. Short and easy quiz questions. By limiting the number of questions and how difficult the questions in themselves are, you’ll put your respondent at ease, raise your chances of completion and get more valuable data. 
  2. An outcome: a personalized end page where your respondent finds his results and a customized offer suited for those results.
  3. Make it fun! Go here for more tips and a webinar on how to create the perfect lead quizzes.

Use Lead Quizzes to:

  • Attract new and high converting leads, even outside your own current audiences
  • Lower your cost per lead, up to 90%
  • Increase engagement with your audience in a highly interactive and playful way
  • Reach your audience through different channels, embed your quiz in social media, website or app
  • Qualify your different audiences and gain insights in their preferences
  • Promote relevant products or services, based on people’s quiz results
  • Integrate your email collection data with all of your most used marketing platforms

Lead Quiz Example

Looking for more quiz templates and examples?

  • Marketing Quiz
  • Business Quiz
  • Management Quiz

Collect More Leads With Quizzes