Market Research Questionnaires

Startup or well-known brand, that doesn’t matter when you’re launching a new product or service. Always get a feel of what customers want and need. Use a well-formed Market Research questionnaire to:

  • Get feedback on first ideas, during your development process and right after launching
  • Gain quick and accurate insights, by asking short, simple questions
  • Develop a healthy business that knows how to satisfy and connect with your customers


Create a branded Market Research survey

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Use a Survey Anyplace Market Research Questionnaire to:

  • Quickly get accurate insights into what people think about your products and services
  • Gather structured and qualitative market data to help you make well-founded decisions and better position your product
  • Immediately identify your product’s strengths and weaknesses as well as a course of action
  • Within minutes, measure if your potential customers are ready for that new product idea you’ve been working on. Find out about basic demographics and get a view on your position compared to your competitors

Get started with templates built for mobile, ready-to-use and fully branded with a single click

Market Research Template

Simply select the market research template from the template overview when creating a new survey and personalize the questions to your specific needs. Upload your logo and a single click will set our color detector at work to brand your survey with the correct colors. Respondents are able to use their own mobile devices to take your surveys, in the moments that it really matters. Review results immediately within the tool and download them any time for deeper analysis, integrations into CRM or other systems.

Entertaining Surveys Will Modernize Traditional Research in a Mobile Era

Experiments have been used to record customers’ reactions to changes in products, services and marketing messaging and materials. Interactive, mobile surveys and quizzes can accomplish many of these objectives by utilizing rich graphics and video to present options for respondents to evaluate. Presenting these scenarios as people interact with your product, or in-person at an event or even on the street, will shorten market research timelines and make results available immediately.

Mobile surveys lower the cost of traditional market research methods while increasing the response rates as well as the quality of the in-the-moment feedback respondents give in the unique situations they can now be surveyed in. For qualitative and quantitative, for B2B and for B2C research, mobile surveys are unique in their situational flexibility as well as in the real-time access to the feedback they generate.

5 Tips to Perfect Your Market Research Questionnaire

  1. Short and simple. Limit the number of questions you ask to 10. Avoid respondents trying to get out of the survey by ending it in time and increase the quality of your data.
  2. Meet new people. Make sure you focus on more than just your current customer database when conducting market research. It’ll help you get fresh insights, expand your target audience and possibly find new business opportunities.
  3. Speak human. Market research questions do not have to be long and scientific. Use the language your target audience speaks and engage in conversation rather than thrusting all your questions at someone. Learn how to make your surveys more conversational.
  4. Ease into it. Let respondents ease their way into a survey by asking the easiest questions first. This could be some demographic questions for example. It’ll encourage them to take the survey all the way to the end.
  5. Room for thought. You have very specific data you want to gather to get you started with strategy. We understand. Always leave room for personal opinions of your respondents and be open minded to new perspectives!

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Learn how powerful the feedback from your questionnaire can be when it’s collected in the uniquely valuable environment only smartphones and tablets can penetrate.

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