Don’t restrict yourself to your booth area! You can literally walk alongside someone who is late for a breakout session, and input their responses to questions on the way. You can take these tools outside and collect data from people on their smoke breaks. The same goes for the vending area. If data collection is what you want, a mobile questionnaire on a tablet is the professional’s tool of choice!
And if the venue doesn’t have wireless connectivity, or loses it during the show, you can keep collecting sales leads and customer data offline. The next time the tablet gets a connection, all data collected offline will instantly sync with the central system where you other survey data resides.
And don’t forget, every tablet has a high-quality camera in it. Put it to use as another unique way to collect customer or prospect data. Take a picture of respondents to include as part of their answers to one of the survey questions. Use the camera to capture the information on business cards at an event. Take photos, or shoot video of respondents experiencing specific features of your product, or undertaking a fun challenge that becomes yet another draw to your booth.
Simply select the data collection survey template from the template overview when creating a new survey and personalize the questions to your specific needs. Upload your logo and a single click will set our color detector at work to brand your survey with the correct colors. Quickly gather the data you need while you focus on discussing what really matters. Review results immediately within the tool and download them any time for deeper analysis, integrations into CRM or other systems.
Whatever your business or industry, when putting together your data collection survey, remember to have a goal for the survey. Remembering the four Cs of survey design will increase your chances of getting your audience to respond to future efforts, too.
- Be Clear by telling the respondent exactly why you’re asking what you’re asking. They’ll appreciate being asked when they know how their information is going to be used.
- Be Clever and have a little fun. Be conversational. Use your customers’ language. Make them smile by adding audio and video into your survey. Ask them to rate things with our star, emoticons and sliders. It’ll all add up to a more engaged person willing to share more with you.
- Be Concise with short, well-worded questions. Use skip logic to limit the number of questions you have to ask a particular person, in that particular situation.
- Be Conscious of the person’s time. Don’t try to overdo it. Get the specific information you need, thank them and be done.