Do you know the saying “It’s good to learn from your mistakes, but it’s better to learn from other people’s mistakes?” Well…on that note, we’ve listed a couple insights that can help you avoid 8 big survey maker mistakes.
#1 Not Listening To Feedback
The definition of feedback is: “Praise or criticism given in response to something you do”. Not listening to feedback is the same as not listening to your audience. And how can you grow if you’re not willing to listen and adjust to what your respondents need and expect from your surveys.
Tip: There’s a great opportunity to follow up with users after they’ve submitted their responses and let them know you’re listening. Tell them you’re changing A, B, C issues they’ve mentioned for example.
Focus on creating a better and more open line of communication with your respondents. That’s why feedback isn’t only important for you but for your respondent as well because they feel listened to. Not only that, it motivates them to take follow-up surveys if you plan on contacting them again.
#2 Not Using Interactive Elements To Keep It Interesting
Why only use text questions when you have tons of different question types to add diversity to your surveys? Here at Survey Anyplace we have also a lot of fun gamification features, like the widgets to hand out Incentives. Take incentivizing to another level with a digital Scratch Card or Slot Machine. OR, maybe try adding a fun video or a few gifs to spruce up your survey.
Adding these type of elements and variations in your question sequence will help your respondents keep their head in the game and remain focused. Do you have a serious topic or difficult material? Add these types of questions and methods to make your survey more accessible and easier to get through.
Take our survey maker for a spin with a free trial if you want to experiment right away.
#3 Trashing Your Competition
Definitely a no-no – bad mouthing your competitors is something you don’t do. Why? Because it can hinder and bring damage to your own reputation. Being the “bigger man” gives a much better impression to leads or customers. When you speak negatively about the competition, you might appear to be jealous or fearful of them.
On top of that, you want your client to select you because they feel you best understand their situation and they see you as the best. So try not to create destructive situations, okay?
#4 Not Sharing Your Survey On All Your Available Platforms
Why shouldn’t you? Next to the normal ways of sharing your surveys like embedded in an email or a cool button in your newsletter. Try all your social platforms as well, they all have their advantages and can be used for specific reasons.
Here are some key tips for sharing on social media platforms:
- Write an engaging message for your social media post. The better the message, the more it will be shared. Short messages stand out — but long messages work if they’re compelling.
- Add an incentive to increase your response rate. Make sure you check the local rules and regulations about online giveaways.
- Try hashtag searches to identify relevant interest areas for targeting. It makes it easier for people to find your content
- Choose the right time to post your survey. Keep the peek user moments in the back of your mind when posting.
- Let your own network share your survey and increase your reach even more people.
- Make sharing your survey easy. Add a share button to your survey and let your respondents do the rest.
Try going mobile with your survey, which is what the Survey Anyplace survey maker was made for in the first place! You could share your surveys via Whatsapp for example, or ask people to scan a QR-code or even let them type in a shortlink on their mobile devices. Add this big advantage to your sharing strategy and take over mobile!