New Generation iPad Survey Tool

Take surveys and collect responses On and Offline – No App Download Needed

Whether it’s in the form of online reviews or social media posting, your audience will look at your business and draw their own conclusions. Those are valuable feedback and insights! That’s why it’s so critical to ensure you’re the first one to receive this information, so you can stay on top of your brand image. Use iPad surveys to:

  • Get feedback in the right moment, while they’re interacting with your product or service
  • Ask to-the-point questions, get a more qualitative response as a result
  • Start up a conversation and make your brand approachable

iPad survey example

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Why iPad surveys are effective

There may be ample free survey tools available online, but to meet the high standards required for businesses, more powerful tools are needed. IPads can be just the right tool when combined with software that’s built specifically to work beautifully on this platform. For good reason, these devices have changed the tablet market forever, as they offer several key advantages:

  • The stability and reliability of the iPad and its operating system
  • The portability of a tablet
  • A familiar and trusted user experience


By either setting an iPad up at a fixed kiosk or passing it along to a responder, iPad surveys offer immediate feedback that’s translated into solid data.

Native apps vs HTML5 tool - Which is better?

Whether to build a custom native app or build a web-based tool with HTML5 is a common question for businesses today. In terms of the features and customization available, apps offer definite advantages. They can also access the full range of features on most devices more easily.

However, this all comes at a cost. Native apps are comparatively expensive to develop. While HTML5 has been catching up in features, it still offers a very affordable option for developers who don’t want customers to have to install a full app. For our survey platform, we’ve chosen to develop with HTML5 because it provides an app-like experience, along with all the functions a good survey application requires. Additionally, it increases response rates by not requiring respondents to install an app.


Powerful features let you get the most out of your iPad

The ease of creating applications with HTML5 is great, but only when it comes with all the features your business needs. Here are some key ones:

  • Full offline functionality is enormously important. There’s no reason to have to rely on event wi-fi for your data collection. The platform allows you to collect your results offline and have the data transferred as soon as the device is connected again.
  • Automatic responsive design means that your quizzes and surveys will make the most of any screen.
  • Custom colors, icons and formats make sure your finished product matches your imagination and brand identity.
  • White label surveys, with custom URLs and the ability to incorporate your own entire branding throughout, mean these surveys are great options for agencies or organisations that want the look and feel of a custom made survey.
  • Interactive content and widgets like digital scratch cards and a slot machine make your surveys and quizzes fun and engaging.


Today’s HTML5 is capable of offering all of these features; that means surveys that are more affordable and equally engaging.


Take it one step further with the kiosk mode function

With our platform’s kiosk mode using iOS guided access, it’s easy to lock the device into the survey, so that only the survey content is accessible. That means there’s no way for responders to access any other applications or data on the iPad. They can only access the survey you’ve created for them, meaning that the interface is simple and distraction-free, with the user unable to access other apps on the device.

Engage with your audience through your survey for higher response rates

If you want honest, quality answers from a large number of responders, you’ll need them to be engaged with your survey. That could mean offering rewards for completing it, or just ensuring it’s visually appealing or even fun to fill out. Without an engaging survey to hold responders’ interest, your response rates will decline, along with the quality of your answers.

One of the easiest incentives to offer is an interactive and enjoyable survey-taking experience. This alone typically increases response rates by 15-30%. Those percentages can go even higher when other specific incentives like prize drawings or discounts are offered.

Another critical aspect of quality customer data is when it’s collected. Your information will be richer and have greater validity if it’s gathered immediately after experiencing a product, service, or event. IPad surveys offer that immediacy.

Sample uses of iPad surveys

With the tool’s ability to monitor results in real time, you can act on the information you’re gathering as soon as you receive it! Which opens up windows for many occasions:

  • To make presentations more lively, just like BP did to get quality feedback from busy CEOs.
  • To enhance community engagement, by approaching your audience personally. The mobile survey allows you to talk about what really matters and still gets the data you need.
  • To get real time feedback at conferences. Imagine presenting three new products to an audience, then asking them which they’d like to hear more about.
  • To optimize your trainings or classes by allowing a classroom to let you know when they need something explained in more detail before you move on to the next subject.
  • Or even to make your lead generation more efficient by using the iPads characteristics in the tool: swiping, selfie-uploads, a scratch card contest, …

Effective survey question examples

Need to get inspired? Good news: there are ways to craft great questions for anything you could need from your audience. From the narrowest data-driving queries to broad open questions designed to get deep customer insights, there’s a question for every need. Check out our blog for great pro tips and inspiration.

3 effective iPad survey question tips

No matter who you’re targeting, there are some universal tips for asking the right kinds of questions.

  1. First, use simple language and be direct. It should be clear what you’re asking and why.
  2. Next, keep it short, and appropriate. This can mean different things based on the context, but it’s usually best to be funny and playful according to your brand’s guidelines, while still maintaining a good level of professionalism. Keep in mind the amount of time your respondent has and limit your questions. Remember, the best surveys out there are fun and useful.
  3. Finally, you should provide a seamless experience. That’s why embedding your quizzes and surveys into your own native app with our tool is a great way to boost their performance. If customers are already experiencing your content, it makes sense to drive them towards a survey to give feedback.

For inspiration, check out how our wildly successful scratch card contest pulled in 5458 emails, with just 2 promogirls operating 2 iPads in 4 days.

Discover what a creative iPad survey can do for you

Curious to explore what powerful HTML5-based features, an intuitive user interface, and great support look like?

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