If you want honest, quality answers from a large number of responders, you’ll need them to be engaged with your survey. That could mean offering rewards for completing it, or just ensuring it’s visually appealing or even fun to fill out. Without an engaging survey to hold responders’ interest, your response rates will decline, along with the quality of your answers.
One of the easiest incentives to offer is an interactive and enjoyable survey-taking experience. This alone typically increases response rates by 15-30%. Those percentages can go even higher when other specific incentives like prize drawings or discounts are offered.
Another critical aspect of quality customer data is when it’s collected. Your information will be richer and have greater validity if it’s gathered immediately after experiencing a product, service, or event. IPad surveys offer that immediacy.
With the tool’s ability to monitor results in real time, you can act on the information you’re gathering as soon as you receive it! Which opens up windows for many occasions:
- To make presentations more lively, just like BP did to get quality feedback from busy CEOs.
- To enhance community engagement, by approaching your audience personally. The mobile survey allows you to talk about what really matters and still gets the data you need.
- To get real time feedback at conferences. Imagine presenting three new products to an audience, then asking them which they’d like to hear more about.
- To optimize your trainings or classes by allowing a classroom to let you know when they need something explained in more detail before you move on to the next subject.
- Or even to make your lead generation more efficient by using the iPads characteristics in the tool: swiping, selfie-uploads, a scratch card contest, …
Need to get inspired? Good news: there are ways to craft great questions for anything you could need from your audience. From the narrowest data-driving queries to broad open questions designed to get deep customer insights, there’s a question for every need. Check out our blog for great pro tips and inspiration.
No matter who you’re targeting, there are some universal tips for asking the right kinds of questions.
- First, use simple language and be direct. It should be clear what you’re asking and why.
- Next, keep it short, and appropriate. This can mean different things based on the context, but it’s usually best to be funny and playful according to your brand’s guidelines, while still maintaining a good level of professionalism. Keep in mind the amount of time your respondent has and limit your questions. Remember, the best surveys out there are fun and useful.
- Finally, you should provide a seamless experience. That’s why embedding your quizzes and surveys into your own native app with our tool is a great way to boost their performance. If customers are already experiencing your content, it makes sense to drive them towards a survey to give feedback.
For inspiration, check out how our wildly successful scratch card contest pulled in 5458 emails, with just 2 promogirls operating 2 iPads in 4 days.