As can be seen in the above sample, a good NPS survey is advised to contain the following elements:
- Short & simple intro: mention the survey is VERY short
- The question: “How likely…”
- Follow-up question: “Why”
It is important that the survey results can be quickly and efficiently collected. Sending the survey right after a purchase confirmation mail or in a banner on a landing page is a safe way to go, annoying the customer is the last thing you want to do. Using paper forms to conduct these types of surveys is also possible but you’ll likely get skewed results if you ask them face to face. Not to mention your audience will be a lot smaller and this will lead to your results being less reliable.