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To customize this template after signing up, choose ‘NPS survey’ as example when creating a new survey.
What is the NPS question?
To measure the Net Promoter Score, customers answer one, easy question “How likely are you to recommend company X to a friend or colleague?”
The answer options are arranged horizontally on a scale from 0-10. The answers that customers give are classified as follows:
Now, what’s a good NPS score? First of all, a good NPS score is much more than just a mere number. It’s a way to measure up against your competitors, an indicator of your current success, and it’s a way to gain insight into what your business can do better and where your business is headed. But in general ‘a positive score is a good NPS score’. This means your company is generating a lot of positive word-of-mouth from their referrals.
Important: the interpretation of a good NPS score is largely dependent on which industry benchmark it goes up against.
Tips on making a good NPS Survey
The main strength of this management tool is that it is so short and simple. Meaning there is probably not so much for you left to change in the template asides from the design. But here are some tips you’ll still want to know
Why use Survey Anyplace as NPS survey Tool?
Quick & Easy
We at Survey Anyplace realized that paper assessments and forms are slow, messy and a thing of past and made all our software mobile optimized to ensure you can perform at your absolute best
Engaging Email Options
Deliver questionnaires directly to the right mailbox. Share your survey with Email Invitations, stay in touch through Variable Confirmation Emails and keep your communication in order with Respondent Grouping.
For the love of data! Take your reporting to the next level with all possible Data Filters you could ever need, Share Reports publicly or privately, set up Real-time Presentations and effortlessly export to csv or pdf.
NPS survey Format
As can be seen in the above sample, a good NPS survey is advised to contain the following elements:
It is important that the survey results can be quickly and efficiently collected. Sending the survey right after a purchase confirmation mail or in a banner on a landing page is a safe way to go, annoying the customer is the last thing you want to do. Using paper forms to conduct these types of surveys is also possible but you’ll likely get skewed results if you ask them face to face. Not to mention your audience will be a lot smaller and this will lead to your results being less reliable.
Tip: While the 11-point scale (0-10) remains the most popular option, the 7-point scale (1-7) is becoming more common. People are less likely to pick randomly on this scale. Researchers theorize that fewer options are less overwhelming and reduce random answers.
In addition, the unfamiliarity of a 7-point scale may throw people off guard, causing them to think before answering, which may make their answers more accurate.