Double your number of actionable leads with an online lead generation questionnaire

online lead generation example survey
online lead generation example survey

Double your number of actionable leads with an online lead generation questionnaire

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Spent $ 20,000 on your website and still lacking leads?

Generating leads online has its challenges

Online contact forms don't work

No matter how short and to the point a form on your website is, potential leads are not triggered to leave their data. This static kind of content doesn’t answer the “what’s in it for me?”-question.

Sales reps lose crucial time qualifying a lead

The time it takes for the sales rep to get in touch after a first inquiry is crucial. So is giving accurate and effective information to your prospects from that very first moment. The challenge is to not lose momentum and keep the prospect’s attention by providing value from the get-go.

You want to be personal from the first moment, but you can’t

Contact forms capture the prospect’s needs with a couple of checkboxes or an open question. A static form, however, lacks a personal approach with appropriate feedback and useful information, that you’d get from a live conversation with a sales rep.

Mismatching reps and prospects result in lost sales

Interpreting the input of forms causes unfortunate time delays. It’s even worse if you need to assign the right account manager responsible for a specific range of products to the prospect. Time is money and, in this case, it leads to a loss of sales opportunities.

Instantly activate potential leads that visit your website

Interactive questionnaires generate 2x more conversions than static forms (*)

(*) According to a study of Demand Metrics.

Get more leads through a personalized approach

As if the sales rep was sitting in front of the prospect, engage him, online, through a set of questions that catches his preferences and interests. Give to-the-point insights and info that brings him closer to the appropriate product or service he’s looking for. Personal AND highly efficient.

  • Use question logic to build decision trees that lead to a precise need.
  • Embed the questionnaire in your website or use it in a kiosk at an event, face-to-face on a tablet or simply via email.

Engaging content that gets higher response rates

Playful, interactive content that people love to engage with, automatically results in higher response rates and better quality of leads. 

  • Add video, images or GIFs to build playful, interactive content.
  • Enhance the feeling of interactivity with Piping and Skip Logic features.
  • Add incentives with game-like features such as a digital Scratch Card and Slot Machine.

Instant value for your online lead

Automatic emails, a PDF download or a page with extra information, based on given answers will provide online leads with a highly dedicated approach. Keep up the momentum between the first contact and a sales rep reaching out.

  • Send your prospect a first price indication or proposal at the end of the questionnaire.
  • Use text screens in between questions to provide tips and additional insights.
  • Redirect your online lead to accurate and useful information, based on their answers. Via a link to a landing page or through automatic emails with downloadable PDF.

Boost sales efficiency through automation, without losing your personal touch

Push new data in real-time to your CRM system. Win even more time by adding logic to your questionnaire that automatically directs an online lead to the appropriate sales team. 

  • Use business rules to create profiles that categorize prospects based on their answers.
  • Win time with automated and real-time data transfer to your preferred CRM and email systems. (E.g. : Salesforce, Microsoft Dynamics, Mailchimp)
  • Share results reports online with your management team to analyze additional insights.  (E.g.: Geographical info)

online lead generation - example
Collect twice as much leads on your site with interactive questionnaires