Whether you’re out to create a simple poll for school or an extensive form to measure customer loyalty, make sure it ticks the following boxes:
Do you want to find out what people think of your product? Or do you want to come up with a to-do list to improve your product based on your customers’ opinion? These two objectives may sound alike, but require you to collect different types of data – and thus create different surveys.
General demographic questions aside, make sure you only ask questions that help you meet your objective. Keep your poll short but sweet, use a poll tool that has skip logic, and ask your questions the right way too.
Branded polls give off a unique vibe that speaks to respondents, strengthening your brand’s identity. Not a brand owner? Your poll’s looks still matter! Decide on a font and colour scheme and use it throughout to keep respondents attentive and engaged.
Be honest … Do you like taking part in a poll that doesn’t offer a chance at winning something? Neither do your (potential) respondents.